LeadsRX

JUNE 30, 2021

The latest video on the LeadsRx Attribution Marketing Channel examines 9 trends that all marketers should be watching to improve advertising and marketing campaign success for the remainder of 2021 (and beyond). The 9 Performance Marketing Trends. WATCH THE VIDEO. Below is the quick version of the list.

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Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.

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Planning Trends Advertising Agencies Paid Search Agency 363

Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. This challenges common misconceptions about targeting the older demographic exclusively through traditional means and underscores the urgency for advertisers to adapt to the changing landscape. What is Audio Advertising?

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Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. As advertisers, you must reach listeners where they are. Podcast Listeners. Podcast listenership has seen a 10% growth year-over-year. Streaming Services.

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Tomorrow People

JANUARY 8, 2021

Here are some of the key trends we see shaping the months ahead, as marketing moves forward to greet the changes. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. 2021 marketing trend 2: Product marketing takes the lead. What to expect. How to take advantage.

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Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

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Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Podcasts and Advertising. Podcast ad spending is expected to hit $354 million this year.

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seo.co

APRIL 26, 2023

For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. They’ll also tell you that it’s important to stay up to date on the latest trends.

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Bannersnack

MARCH 15, 2023

2 minutes read I recently had the amazing opportunity to join Nicholas Scalice in an episode of his podcast Growth Marketing Toolbox. We discussed what 2023 has in store for advertisers and how they can optimize their campaigns for maximum ROI. Some exciting things are happening in the ad space right now.

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The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. INsight’s B2B insurance news podcast. “Look over here.

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Digilant

JUNE 16, 2022

What does that mean for travel and tourism advertisers? Advertisers have a great opportunity to capitalize on travelers’ open mindsets by leveraging data-driven targeting, reach customers at the right stage in their buyers’ journeys, and successfully convert them into purchases and/or bookers. Social Media Advertising.

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Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

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Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. Programmatic TV and audio.

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Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

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LeadsRX

FEBRUARY 16, 2021

Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat.

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Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

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Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The post [Podcast] The Impact of Apple Privacy Changes on Digital Marketing first appeared on V12.

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Stevens & Tate

MARCH 4, 2024

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums.

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illumin

FEBRUARY 29, 2024

Out-of-home advertising is returning to pre-pandemic levels. Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk , Director of Channel Partnerships at leading OOH ad tech developer Broadsign.

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33Across

JANUARY 13, 2020

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. The post Attention, Not Impression | Podcast appeared first on 33Across.

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ClickZ

FEBRUARY 9, 2023

As we navigate this evolving landscape, it is essential to remain aware of the industry’s movement towards a new standard for the appropriate and fair use of consumer data in advertising. Shock There is no denying that the digital advertising and data processing industries have undergone significant disruption in recent years.

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Digilant

AUGUST 10, 2021

As advertisers are keenly aware, consumers are constantly switching between media and channels to consume and interact with content. Knowing that digital audio is a constant (and large) source of content consumption gives advertisers a huge window of opportunity to reach consumers as they move throughout their day.

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33Across

JANUARY 13, 2020

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. The post Attention, Not Impression | Podcast appeared first on 33Across.

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ClickZ

MARCH 2, 2020

With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. Advances in machine learning (ML) have been equally important to marketers and advertisers alike. As technology advances, so do consumer expectations for the buying experience.

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seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

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QuanticMind

MAY 25, 2023

From major layoffs at Disney , to Don Lemon’s exit from CNN and Tucker Carlson’s exit from Fox , to NBCU’s loss of its CEO and its Chairman of Global Advertising and Partnerships (who’s gone on to become Twitter’s new CEO) shortly before the upfronts, many linear and streaming giants are experiencing some major upheaval.

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Advertisements Advertising Television marketing Terms and Conditions 89

33Across

JANUARY 13, 2020

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

Impressions 62

Impressions Advertisements Advertising Trends 62

33Across

JANUARY 13, 2020

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

Impressions 62

Impressions Advertisements Advertising Trends 62

Martech Advisor

JANUARY 31, 2020

MediaRadar B2B Digital Advertising Report. MediaRadar published its analysis of 2019’s top digital advertising trends. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%. Display accounted for 96% of all B2B online ad sales. Mobile commerce grew substantially in 2019.

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Heinz Marketing

NOVEMBER 9, 2019

The State of Podcasting: Audience, Content, and Advertising Trends. A modern look at what’s happening in podcasting right now. The post B2B Reads: Podcasting, KPIs, and Business Buying appeared first on Heinz Marketing. Find out the truth about these video marketing myths before you write off video marketing.

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Trade Press Services Newsletter

OCTOBER 6, 2022

That’s why it’s important to know which B2B marketing trends are important now and over the next year. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena.

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Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

SEPTEMBER 6, 2021

Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. That’s why, whether you are recording a business podcast, a webinar, a how-to video, or anything else, you want to start with a high-quality recording. Audio marketing is currently a hot topic.

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Planning Tips Paid Search Agency Marketing & Strategy 324

Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

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Martech Advisor

SEPTEMBER 26, 2019

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. podcast ad revenue in 2017.

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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ClickZ

AUGUST 14, 2019

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months. ” More podcast listeners, more podcast ads.

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