Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

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Statistics Facebook Advertisements Advertising 167

Martech Advisor

SEPTEMBER 25, 2019

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

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Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. Facebook Facts and Statistics. Facebook advertising reaches 2.18 Facebook advertising reaches 190 million people in the U.S.,

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

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Facebook Practices Video Marketing Ads 107

Bannersnack

MARCH 18, 2024

11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads.

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Facebook Video Marketing Mobile Advertising Marketing Mix 52

Matchcraft

MARCH 28, 2023

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

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Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. Here’s an important note for non-U.S.

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Facebook Advertisements Advertising Features 129

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. Advertisers are buying into the digital video hype.

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Facebook Rules Advertisements Advertising 128

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

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Advertising Agencies Advertisements Advertising Mobile Advertising 117

Martech

SEPTEMBER 6, 2022

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. according to a report from mobile ad-tech firm Adjust. It can also be helpful to flip this around and watch for other specific events in your Facebook Performance Measurement data.

Privacy 115

Privacy Advertisements Advertising Tips 115

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

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Facebook Planning Work Management Paid Search Agency 107

Stevens & Tate

OCTOBER 12, 2023

Studies have revealed that the engagement rates of brands on Instagram are ten times what they are on Facebook. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so. How Much To Advertise On Instagram? First of all, using the basic features that Instagram offers is free.

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Cost Per Click Cost Advertisements Advertising 52

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

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Paid Search Agency Facebook Ads Mobile Advertising 101

Webbiquity

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

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Advertising Agencies Facebook Features Advertisements 100

ClickZ

SEPTEMBER 21, 2020

Apple’s proposed change to the IDFA (delayed until 2021) will likely have a staggering impact on the entire advertising ecosystem and the online marketing world. It’s called IDFA (Identifier for Advertisers) – and it will likely have a staggering impact on the online marketing world. Let’s review how: Advertising time warp.

Advertisements 105

Advertisements Advertising Marketing AI Mobile Advertising 105

Martech

MAY 18, 2022

For instance, viewing a video for three seconds or more is considered a view on Facebook and Instagram. To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising.

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Cost Per Thousand Advertisements Advertising Video Marketing 110

Huptech Web

JANUARY 13, 2023

Mobile Ads Stats. Facebook ad statistics. Paid advertising is a crucial aspect of promoting any business or product. Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

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Advertising Agencies Advertisements Advertising Trends 98

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Hubspot

APRIL 28, 2021

Most of your sales come from paid ads on Facebook and Instagram, and your usual process involves retargeting customers who open your app but leave without purchasing anything. the data you collect from Apple mobile devices will change. What will happen to Apple’s IDFA (Identification for Advertisers)? Here’s how.

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Advertising Agencies Advertisements Advertising Privacy Policies 98

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Advertising. Content and audience.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Martech

MARCH 13, 2024

This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s preferences for maximum effectiveness. Reminder ads.

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Ads Mobile Advertising Marketing Management Tagging 83

Martech

AUGUST 9, 2021

As the CTV landscape continues to mature, some of the same obstacles to brand-safe and brand-suitable ad placement traditionally associated with web advertising have wormed their way in, according to John Ross, DoubleVerify’s Director of Product Strategy. Facebook bans researchers looking into the misinformation problem .

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Facebook Ad Exchange Advertising Agencies Mobile Advertising 110

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

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Landing Pages Facebook Examples Marketing Management 145

Valasys

JUNE 30, 2020

billion after several firms pulled away from Facebook ads. Unilever, one of the world’s largest advertisers, has also joined other brands in boycotting the ads on Facebook. In a statement, Unilever disclosed that it will cease to spend money on all Facebook properties this year. About Facebook. Coca-Cola Co.

Facebook 81

Facebook Paid Search Agency Ads Branding 81

Adobe Experience Cloud Blog

DECEMBER 12, 2018

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. But Google, Facebook, and Amazon aren’t untouchable.

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Advertisements Advertising Amazon Mobile Advertising 130

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

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Stats Cost Per Click Facebook Paid Search Agency 111

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners.

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Youtube Advertising Agencies Advertisements Advertising 111

Oktopost

JULY 31, 2019

Succinct writing is a necessary skill of every good advertiser. By decreasing ad display size,the upcoming change to Facebook ads on mobile will be putting this skill to the test. . Facebook announced these design updates as an effort “to simplify our formats and improve the consistency of our mobile experience.”

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Paid Search Agency Facebook Ads Mobile Advertising 90

Choozle

MARCH 5, 2021

In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising. We cover: What DOOH advertising is. How DOOH advertising fits into your marketing strategy. 18 appeared first on Choozle: Digital Advertising Made Easy.

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Advertising Agencies Advertisements Advertising Funnel Advertising 98

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience? I spoke to Charley T. ,

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Facebook Landing Pages Ad Frequency Mobile Advertising 84

Digilant

NOVEMBER 16, 2021

That being said, we’re faced with a long season ahead, so having a strong digital advertising strategy to set your brand up for long-term success is key. . In this blog, we’ll walk through the power social media advertising can have on your holiday advertising. Guide for Advertisers: Understanding Key Holiday Shoppers in 2021.

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