Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. A look at how offer types perform on LinkedIn and Facebook. To that end, Facebook still shines in some situations.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. What’s a call to action or CTA?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

KoMarketing Associates

JUNE 4, 2019

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. There needs to be a series of criteria to determine if a company should, and could, advertise on Facebook. Engagement.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? Key differences.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Metadata

AUGUST 23, 2022

It’s not exactly news that LinkedIn advertising can be expensive. Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” and “LinkedIn is the most expensive digital advertising platform.”. Our customers’ LinkedIn ad experiments prove that out. Keep reading for more!

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

SmartBug Media

JUNE 22, 2020

No matter the size of your paid advertising budget, it is important it is to spend wisely. You can pull your paid advertising data into Marketo’s reporting to track how well your paid digital ads perform. Here’s how: Track Paid Advertising in Marketo Using UTMs or Integrations. Set Up Marketo’s Advanced Reporting.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. So, today we’re going to discuss: The importance of different areas of the funnel. B2B Advertising: Top of the Funnel.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Required Lengths By Placement: Facebook: 240 minutes max.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. My beef here is with intrusive display advertising, which sees its performance inflated by bots and accidental clicks.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Here’s an example: When everyone’s first, second, and third connections on LinkedIn were talking about Chat-GPT, Melissa and her team jumped into action by creating a video. Psst…we’re talking about Jira.) But not just any video.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? Key differences.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ClickZ

JULY 28, 2020

A user clicks on a Facebook ad at an average of 13 times and a LinkedIn ad can help brands reach around 676 million people. This week, we give you a good lay of the internet land topped with a quick run-down of the what, who, and how of digital advertising. What’s working well for digital advertising? Did you know?

Paid Content 80

Paid Content Advertisements Advertising Mobile Advertising 80

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why “B2B” Needs to Be Reframed .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Stevens & Tate

MARCH 31, 2024

This move aims to streamline budget efficiency for advertisers by redirecting resources towards more productive campaigns and eliminating wasteful spending on underperforming ad groups. By tailoring the sales funnel, businesses can more effectively identify where customers are in their journey and determine appropriate actions.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Marketing Insider Group

JUNE 14, 2021

Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Directive Agency

OCTOBER 2, 2019

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. This can depend on your advertising goal. Because you provide the source list, you can build different types of lookalike audiences that accomplish a variety of advertising goals.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Contently

FEBRUARY 22, 2023

Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Digilant

APRIL 1, 2021

With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one. Keep reading to learn more about the different video advertising formats advertisers can use to reach viewers. . In-Stream Video . For Clicks.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Valasys

MAY 26, 2020

On the 23 rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is the world’s largest online professional networking website). The users will now be able to benefit from the synced data and insights.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59

Webbiquity

MAY 16, 2023

If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. Please share your insights in the comments below, on Twitter , or on LinkedIn. They are designed for different purposes, as noted. But it’s not a UGA replacement.

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

FunnelEnvy

FEBRUARY 11, 2021

Online advertising is no exception. 84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), Pretty much everyone buys ads from Facebook and Google, but it’s also quite common for B2B marketers to buy ads from LinkedIn. a click versus Facebook’s $1.72.

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Directive Agency

SEPTEMBER 12, 2019

One of the significant challenges within paid advertising is prospecting for new customers. Lookalike audiences can be an excellent option to find new individuals that match previous customers who signed-up or converted on your offerings, depending on your advertising goal. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Only B2B

OCTOBER 26, 2023

The implementation of intelligent email marketing tools not only nurtures your leads but also expertly shepherds them through your sales funnel. The effective utilization of platforms like LinkedIn, Twitter, and Facebook can yield substantial dividends.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Marketing Insider Group

MARCH 18, 2020

My favorite part of Hootsuite, like Mailchimp, is the ability to automate the sharing of new posts to your audiences on LinkedIn, Facebook and Instagram via RSS feeds. There are thousands of free and premium plugins available for marketers to manage everything from SEO to sales funnel creation and landing page optimization.

Marketing Management 360

Marketing Management Tools Planning RSS 360

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews. billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Only B2B

JANUARY 9, 2023

Here, you are inverting the conventional sales funnel. Account-based marketing can be used to reach high value customers using Google Ads, Facebook, LinkedIn, and Instagram. In order to “play the game” and discover what’s available, we frequently start the funnel with a broad-based marketing strategy.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

SmartBug Media

OCTOBER 31, 2019

From another perspective, pay per click (PPC) advertising campaigns may draw a lot of traffic, but those short ads cannot demonstrate much credibility. This is the content advertising connection. The Content Advertising Connection. Promote Your Gated and Seasonal Content Through PPC Advertising.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting.

Lead Generation 93

Lead Generation Linkedin Paid Content Generation 93

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59