Valasys

MARCH 9, 2020

B2B personalization involves tailoring the advertising endeavors & offers & communication efforts to suffice the requirements of each B2B customer. Tailoring hyper-personalized pieces of content according to the individual stages in the buying cycles of the prospects allows marketers to captivate the attention of the prospects.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

MAY 22, 2020

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Read more on How to Define & Measure Social Media KPIs.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

MAY 28, 2020

In an era of omnichannel marketing, it is important for marketers to remind that alongside online advertising they also need to optimize the physical and offline experiences for their customers, and arranging event marketing is an excellent way to do that. Event marketing has always been an impeccable way to fuel your branding endeavors.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. So, if you’re a B2B SaaS marketer undoubtedly Facebook advertising is for you. Advertising the local languages ensures that marketers get better results.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JANUARY 17, 2020

Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MAY 1, 2020

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. Reactivation Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

JULY 12, 2019

B2B buying has always been a tricky proposition. While a major chunk of the marketing budget is meant for advertising, which in turn, is subject to many changes to keep abreast with the dynamic requirements of the industries, marketers need to make it obligatory to analytically quantify the endeavors of their omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

OCTOBER 31, 2019

Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. Buying is an emotional decision & reviews & referrals help attract, engage, and convert as well as retain the customers.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

DECEMBER 18, 2019

Founded in the year 2000, the write-ups are specialized on a wide array of topics such as advertising, podcasts, marketing training, SEO, digital advertising, online marketing, case studies, research, seminars, webinars, conferences & B2B. It helps B2B clients connect with their customers & expedites their buying cycles.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

MLT Creative

MARCH 18, 2011

And if I win, I will give that ticket to someone deserving who maybe doesn’t have the funds to buy one but loves bacon just the same. Plus, research shows the majority of event attendees usually wait until the last minute to buy their tickets (bacon slackers, in this case). I’m a generous Queen.

WOMM 40

WOMM Peer-to-peer Business Paid Search Agency 40

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Read more A guide to using Google ads for B2B Lead Generation.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

SEPTEMBER 25, 2019

According to Zachary Weiner, CEO of Emerging Insider, content syndication is of exceptional value when it comes to B2B organizations that aim at advertising educational content. When marketers know their audiences, they can target them according to the specific stages of their buying cycles. Wrapping It Up.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This helps brands in expediting conversions.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

The pain points of the prospects should be specifically addressed at each step of their buying cycles. The digital footprints of the prospects can be used to manifest their buying behaviors & their intentions to make a prospective purchaser. In fact, 96% of the top decision-makers in IT watch videos before making a buying decision.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 8, 2019

A study by SocialMediaToday implies that customers are 64% more likely to purchase a product after watching an online video; moreover, 96% of the key decision-makers in the IT industry watch videos that help them in making a buying decision. Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56