Remove Advertising Remove Buy Remove Lead Nurturing Remove WOMM
article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

article thumbnail

Why B2b marketers must leverage ratings and reviews for growth

Valasys

Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them. Word-of-Mouth-Marketing (WOMM) marketing campaigns can be leveraged along with customer reviews helps marketers can optimize their sales revenues.

WOMM 49
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Content to Build Your Brand Voice

Valasys

Creating a brand voice strengthens your omnichannel advertising strategy and consistency, and ensures that your business is able to sustain, and grow amidst a competitive marketplace. Learn more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). People don’t buy what you do, people buy why you do it.

WOMM 69
article thumbnail

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

B2B personalization involves tailoring the advertising endeavors & offers & communication efforts to suffice the requirements of each B2B customer. Tailoring hyper-personalized pieces of content according to the individual stages in the buying cycles of the prospects allows marketers to captivate the attention of the prospects.

article thumbnail

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Automating the lead generation campaigns is the need of the hour.

article thumbnail

Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. Reactivation Emails.

article thumbnail

11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. As an integral part of the demand generation mix, strategic planning, and execution of online and offline events fuel the lead generation endeavors.