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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. When this is the case, it's critical you invest in a SEM strategy. What is SEM? When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. The End of Net Neutrality.

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Why we care about search marketing

Martech

For marketers, Google’s ubiquity, along with other search engines like Microsoft Bing — and the overall importance of search in general — means that in order to compete for clicks that convert to dollars, a solid search strategy is a must. Pay-per-click (PPC) marketing, on the other hand, is a paid strategy.

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On the limits of personalization

Biznology

If you can manage to guide prospects through their particular buyer journeys to an ultimate sale, Marketing becomes a less intrusive sales organization that does not require actual sales people until deals need to be closed. Think Amazon. Advertising obviously does a good job, so let’s not mess with that too much. .”

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Using Bing as an Alternative SEM Tool

The Lead Agency

While there’s no disputing that Google is the dominant search engine, there are definite advantages for digital marketers using Bing alongside, if not instead of, the search engine giant. Why Use Bing Advertising in Your Digital Campaign? The real beauty of Bing Ads, however, is that it is so underused.

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Top 15 Advertising Agencies in Westcoast, USA

Outgrow

Top 15 Advertising Agencies in Westcoast, USA. Digital advertising, in fact, accounted for almost 50% of the total ad spend in 2019. Hiring an agency that answers to all of your advertising needs. Top Advertising Agencies in Westcoast, USA, That You Need To Check Out. However, we tend to remember very few of them.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.