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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. When this is the case, it's critical you invest in a SEM strategy. What is SEM? When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

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Search Engine Marketing and Optimization

QuanticMind

If you are a performance marketer (like me) you would agree that we often pay too much attention to our set of top keywords. We are ready to bid and pay Google, Bing, and Amazon any amount to get our ads in the top positions for that keyword or set of keywords. The good news, though, is that marketers have options now.

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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. Amazon Nips at the Heels of Google/Facebook Duopoly.

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Using Bing as an Alternative SEM Tool

The Lead Agency

For example, if you search for ‘Movies’ on your smartphone, both Bing and Google will show what movies are playing in cinemas close to your location. But Bing results will also display tabs for movies that are currently available on Netflix and Amazon to give a deeper search result and show wider offerings to searchers.

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Why we care about search marketing

Martech

For marketers, Google’s ubiquity, along with other search engines like Microsoft Bing — and the overall importance of search in general — means that in order to compete for clicks that convert to dollars, a solid search strategy is a must. pay-per-click or PPC) sit.

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On the limits of personalization

Biznology

If you can manage to guide prospects through their particular buyer journeys to an ultimate sale, Marketing becomes a less intrusive sales organization that does not require actual sales people until deals need to be closed. Think Amazon. I don’t think the distinction between SEM and personalization is exclusive.

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Chasing the algorithm podcast and new book edition

Biznology

Search Engine Marketing, Inc., A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. The Third Edition of Search Engine Marketing, Inc., Third Edition. Like this post?