Optinmonster

MARCH 13, 2024

When we were preparing to launch our annual Black Friday marketing campaign in 2020, we wanted to get more people to participate in the sale and improve our revenue. Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website?

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. 79% of B2B buyers share white papers with their coworkers. Nearly 62% of the US population aged 12 years and older utilize voice-operated assistants.(Edison

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Webbiquity

NOVEMBER 12, 2013

90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel. Just 14% measure it based on sales.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel. Just 14% measure it based on sales.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Single Grain

OCTOBER 20, 2020

Interactive E-books and White Papers. Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it. 6) Interactive E-books and White Papers.

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

Biznology

DECEMBER 17, 2013

I was on a sales call with a DC-area architecture firm looking for some website love. And, even if your aging site is findable, accessible, readable, and navigable via smart phone and tablet, it may well be hard for you, yourself, to access and update it using modern and free platforms like WordPress. That sucks.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Single Grain

FEBRUARY 10, 2020

According to Google, an attribution model is the set of rules that determines how the credit for sales and conversions is assigned to touchpoints in conversion paths. The actual writing of any marketing or advertising text (aka “copy”) is known as copywriting. Copywriting. Guest Posting. Top of the Funnel (TOFU).

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

JUNE 10, 2021

Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. Lead magnets such as white papers. Contact the sales team at Similarweb to get a pricing quote of the enterprise plan. Infographics. Social media posts. Email content.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Hubspot

OCTOBER 18, 2011

And this is like the kind of marketing budget thing, so you have a budget, you kind of fill it out there, you get billboards, you do advertising, you do all the crazy outbound marketing things that people did that really worked well and for the most part, it worked ok back then. But there's this neat little toy. We didn't know that.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28