Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.
Digilant
JULY 10, 2023
Every few years, the digital advertising industry is left to cope with tremendous change spurred on by tech giants. While there are many solutions from which advertisers can choose, one would be remiss to overlook data clean rooms. This privacy-safe data clean room allows for holistic, deep-level data analysis.
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Digilant
JULY 10, 2023
Every few years, the digital advertising industry is left to cope with tremendous change spurred on by tech giants. While there are many solutions from which advertisers can choose, one would be remiss to overlook data clean rooms. This privacy-safe data clean room allows for holistic, deep-level data analysis.
DAGMAR Marketing
NOVEMBER 20, 2023
Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. Google Analytics collects extra data on users who have agreed to Ads Personalization.
Martech
APRIL 23, 2024
Marketers are using a growing number of different platforms in their tech stack to advertise, engage customers, deliver better experiences and ultimately get people to convert. Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation.
Salesforce Marketing Cloud
APRIL 21, 2022
The movement toward consumer privacy protections is accelerating, and that’s a good thing. Marketers are using a growing number of different platforms in their tech stack to advertise, engage customers, deliver digital experiences, and drive conversions. Learn how Sobeys creates connected, personalized customer experiences.
Martech
OCTOBER 18, 2021
With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated.
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