Advertising Aggregators Privacy Privacy Protection 
Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.
Salesforce Marketing Cloud
APRIL 21, 2022
These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. The movement toward consumer privacy protections is accelerating, and that’s a good thing. Watch the webinar.
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Digilant
JULY 10, 2023
Every few years, the digital advertising industry is left to cope with tremendous change spurred on by tech giants. While there are many solutions from which advertisers can choose, one would be remiss to overlook data clean rooms. This privacy-safe data clean room allows for holistic, deep-level data analysis.
Digilant
JULY 10, 2023
Every few years, the digital advertising industry is left to cope with tremendous change spurred on by tech giants. While there are many solutions from which advertisers can choose, one would be remiss to overlook data clean rooms. This privacy-safe data clean room allows for holistic, deep-level data analysis.
DAGMAR Marketing
NOVEMBER 20, 2023
Data thresholding is intended to protect user privacy. Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. Today’s topic: Data thresholding.
The Customer
APRIL 14, 2020
Data Privacy (archive). This should serve to caution online advertisers of a few things: how they collect their data, how accurate it is, and how frequently it’s being used. 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security?
Bluetext
DECEMBER 8, 2022
You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.
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