Surprise: Most B2B Advertising Isn’t Good. Or Is It?
The Point
MARCH 24, 2021
A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period.
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