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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. A buyer persona is a detailed profile of a company’s ideal customer. However, in smaller companies, content teams may need to take on this task themselves. What Is a Buyer Persona?

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. Hello, Amazon and Spotify!) Competitive pressure In a highly competitive marketplace, you, like many other companies, seek ways to stand out.

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The Top 6 AI Tools for Facebook Ads

Anyword

As a result, according to this study , social media comes in fifth for advertising ROI, reflecting the fact that a lot of businesses could do a better job of it. Zalster also automates ad distribution through a “story creator” for the rapid design, testing, and optimization of advertising placements. Easier said than done.

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What does Ricky Bobby know about SEO? 31 stats

Biznology

Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. 91% of US internet user search every month (source: HubSpot ). Mobile search traffic is growing at a rate of 125% while desktop search traffic is growing at a 12% rate.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

billion daily active users -- from CEOs, to students, to companies. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual. Social proof, anyone?).

Facebook 101
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I listened to 100+ hours of podcasts about content marketing so you don’t have to

Parse.ly

The episode explains what makes storytelling so powerful, and why it matters that companies get it right. I believe that great companies are built on great stories. Individual episodes can be found linked in the show notes if you decide you must hear more about any one person, strategy, or company. Listen: [link].

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Why You Might Already Be in Ecommerce

Hubspot

Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Some shopping carts even charge extra for to be responsive, which is part of all HubSpot subscriptions. Some of the biggest, like Magento, Shopify, and BigCommerce have integrations with HubSpot.