Crafting the Perfect Buyer Persona: A Step-by-Step Guide
Contently
APRIL 6, 2023
The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. A buyer persona is a detailed profile of a company’s ideal customer. However, in smaller companies, content teams may need to take on this task themselves. What Is a Buyer Persona?
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