Vidyard

OCTOBER 31, 2017

At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. Lucky for you, you don’t have to answer it alone. Fast Forward offers answers.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Rollworks

MAY 8, 2019

While lead-gen and ABM work differently, they can actually complement each other very well. Using your lead-gen campaign to qualify your accounts. A lead-generation campaign can actually be used to help you complete your target account list, which you can then funnel into your ABM program.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 40

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! Firstly, the feature allows you to add a call-to-action button to your ads, which opens a form, pre-populated with users’ data, meaning that members can instantly share information with just a few clicks.

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Create or have existing content that addresses pain points. You may have had a solid piece of content and the perfect buyer personas. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Top of Funnel 45

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Create or have existing content that addresses pain points. You may have had a solid piece of content and the perfect buyer personas. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Top of Funnel 40

Directive Agency

JANUARY 8, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Ability to create or have existing content that addresses pain points. Now, using LinkedIn’s Sponsored Content Ads, put all these items together and launch your campaign!

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Top of Funnel 40

Optinmonster

DECEMBER 14, 2021

That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Best Lead Generation Tools.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Adobe Experience Cloud Blog

OCTOBER 26, 2018

Change requests are the result of people adding to the scope of a project. or “I didn’t really notice until now, but I really need a lead gen form on that page.”. If there’s a strong ROI case, then you can look at adding it into the project plan. This is where communications and information funnels are critical.

Work Management 132

Work Management Process Ad Building Marketing Websites 132

Rollworks

MARCH 27, 2019

If your ABM provider doesn’t give you contact level data so you can track whether the influencers within your deal have actually seen your ads, then how can you possibly measure your campaigns accurately? This means that it will treat the CMO the same way as an Events Coordinator and send the same ad to both.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

If your ABM provider doesn’t give you contact level data so you can track whether the influencers within your deal have actually seen your ads, then how can you possibly measure your campaigns accurately? This means that it will treat the CMO the same way as an Events Coordinator and send the same ad to both.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. And those ads are specific to the person who did the search. SiriusDecisions even validated the importance of this idea by creating a new funnel stage in the latest Demand Waterfall.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? Lead Gen Forms Ad Formats. Lead Gen Forms Benefits.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Martech

AUGUST 16, 2021

The endless summer is coming to an end, kids are going back to school, offices are opening up, and both Marketo and Bizible’s latest releases are here. Marketo Executable Campaign Nesting. With the new release, Marketo users will be able to nest Executable Campaigns. Marketo Single Flow Action in Person Detail Page.

Marketo 100

Marketo API Enterprise Management Lead Gen 100

Adobe Experience Cloud Blog

APRIL 21, 2014

Historically, sales people and marketers have tracked three KPIs: Number of leads generated. Lead conversion percentages. Revenue per sales person. These KPIs are not necessarily “wrong”, but they paint a wide brush over what’s actually going on with your sales and marketing funnel. Do Something New.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Bluetext

FEBRUARY 8, 2021

List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. Email is one of the most effective channels to cultivate and convert leads. Lead Gen Tactics. Gated content . It must be a convenient and frictionless experience.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Metadata

JUNE 9, 2020

If content is king, then thought leadership is the kingmaker. That feeling of limitless possibility and opportunity when you, awesome B2B marketer, get your hands on a new thought leadership content asset. You envision a future and funnel full of quality leads, pipeline, and revenue. Time to go-to-market! Really hard.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Albacross

APRIL 24, 2019

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? Generate the right leads. MQL - Marketing qualified lead.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Contently

OCTOBER 24, 2016

At Contently, people regularly ask us questions like: How do you build your stack? How does your content translate into actual business? Basically, it includes the different technologies you use during your marketing process, from the first time a prospect encounters your brand to that final sale. Drake becomes a Contently lead.

Enterprise Management 60

Enterprise Management Work Management Marketing Management ROI 60

Onalytica B2B

JULY 16, 2018

He discussed how video is the most preferred content tactic and can play a powerful role in B2B with the various use cases including: Training – for both staff and customers. René also introduced us to his model for video and content strategy and production. The 4 C’s Concept > Content > Channel > Contributor.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Heinz Marketing

AUGUST 10, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 124

Top of Funnel Work Management Paid Search Agency B2B Sales 124

Leadspace

NOVEMBER 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past year — if not more. As mentioned above, account-based marketing and artificial intelligence are above all ways to make B2B marketing and sales more efficient.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

Adobe Experience Cloud Blog

JANUARY 21, 2014

Marketo also loves social media, but not necessarily for the same reasons I do. At Marketo, we love how social media allows us to get closer to our customers, prospects, fans, and advocates. In fact, at Marketo we use social media to make every campaign social. For Marketo, social media is a lead generation machine.

Social Media 48

Social Media Media Marketo Lead Gen 48

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. This is where B2B lead gen can feel hard, making you question: Which strategies actually work and which ones should you try?

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Hubspot

JULY 10, 2018

It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. There are two main channels you should focus on: LinkedIn Ads. Facebook Lead Ad.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Convince & Convert

JULY 15, 2016

Adding an element of interactivity to your content can improve your results by up to 5x. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Look, so many of us are making content.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. The time is fast approaching for marketers and their sales colleagues to reevaluate these new ways of doing business.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Possibly the biggest misconception when it comes to demand generation is that it’s lead generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. How to Generate Leads with Content Marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Full Circle Insights

JUNE 30, 2020

Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. Using data to align sales and marketing.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

Adobe Experience Cloud Blog

DECEMBER 14, 2017

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. Post awareness-stage content.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Adobe Experience Cloud Blog

MAY 21, 2013

Author: Caroline Watts Many marketers consider content to be primarily used for top-of-funnel lead generation techniques. While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel.

Top of Funnel 48

Top of Funnel Lead Nurturing Lead Generation Sales Qualified Leads 48

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?). Demand Gen / Lead Gen.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48