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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. So, apart from adding the first name of your prospect in the salutation, what else can you do to personalize your emails? Later, they see an ad like the one at right on Facebook.

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How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

Basically, you are betting on one of your page versions being significantly poorer in terms of driving desired actions than the other. In particular, if your PPC is Google Ads. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests.

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Top 10 Best Bulk Emails Services in 2023

Optinmonster

Some will even have advanced features such as dynamic content and conditional logic. The platform also requires Multi-Factor Authentication when logging, adding an extra layer of security. Brevo (Formerly Sendinblue) Brevo (formerly Sendinblue) is one of the best bulk email services in terms of value.

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Tips to Set Up Winning Split URL Tests (and Some Common Mistakes to Avoid)

Convert

The term “Split URL Testing” is just another name for a redirect experience. It’s called Split URL Testing because it involves comparing an Original (which has its own URL) to another Variation on a page with its own URL. Avoid conducting tests that produce statistically insignificant findings, as much as possible.

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Make Sure Your A/B Tests are Foolproof with Quality Assurance: The Complete Guide to QA-ing Your A/B Tests

Convert

This is why you need to perform quality assurance (QA) on websites, landing pages, personalizations, A/B tests, email campaigns, and so on, to ensure everything works as it should. So, they’re different, with QA being a much broader term. And, of course, no one wants their hard work to go to waste.

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30 Best Growth Hacking Tools to Unlock Exponential Success

Optinmonster

The standard business marketing funnel starts with brand awareness and ends at customer referrals. It’s hard to create a marketing funnel that flows smoothly from start to finish. In simple terms, growth hacking is about finding innovative tools and ideas to grow your business rapidly. What Are Growth Hacking Tools?

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

Local searches send clients directly to nearby companies, so you must optimize your website for the terms and areas that matter to your target audience. Inbound prospects are more likely to convert if you include a video on your landing page. Make personalized forms for landing pages.