Anything Goes Marketing
NOVEMBER 15, 2009
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.
ClickZ
JANUARY 22, 2020
Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels.
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Content Marketing Institute
MARCH 22, 2018
iQ ad exposure is the “fly by” person – someone who may happen upon a mention of iQ or Intel content but hasn’t slowed down to consume that content. First-time readers may find iQ through a native ad , a social media ad, or a shared social post. Optimize native ad timing. Define sequencing touchpoints.
Customer Experience Matrix
JULY 10, 2013
Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.
Marketing Insider Group
JANUARY 29, 2013
You could argue this is an ethereal, top-of-funnel metric. Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. Read that again!). Image Source.
Vidyard
MAY 10, 2016
The core idea of “always on” marketing is still about delivering content, but it’s about doing it in a data-driven way that leads the customer along the funnel, when it works best for them. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered.
Heinz Marketing
FEBRUARY 26, 2018
Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. We are live on the lead funnel, media, radio network. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. We are here every week at 11:30 pacific, 2:30 eastern.
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