Marketing Insider Group

JANUARY 29, 2013

You could argue this is an ethereal, top-of-funnel metric. Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. Read that again!). Image Source.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Directive Agency

FEBRUARY 22, 2019

There are a large variety of PPC ad platforms available that database marketing strategies can apply to. Uploading contact lists into an ad platform, to use in campaigns, is a native targeting capability for most online ad platforms. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc.,

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. How Email Contributes Further Down the Sales/Marketing Funnel.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

markempa

AUGUST 4, 2014

In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

SmartBug Media

MARCH 10, 2020

Flip the Funnel. ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. Engage those accounts with relevant content and outreach.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. Sales & marketing alignment. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Erik Bower, Co-founder, Marketbright (No Twitter). Manticore Technology wishes you a full-funnel in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Conversica

OCTOBER 3, 2018

FOSTER CITY, CA—October 3, 2018— Conversica , the leader in conversational AI for business, has added an Admissions Assistant for higher education to the company’s portfolio of virtual assistants powered by conversational AI. Students – especially non-traditional students – drop out of the funnel for all kinds of reasons.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Martech Advisor

OCTOBER 7, 2019

In-depth knowledge of marketing ensures that they know the target audience, how a prospect navigates through the funnel (the buyer’s journey), how various marketing channels work at each stage of the funnel to deliver an exceptional customer experience (CX). Ask us on LinkedIn , Facebook , or Twitter.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Here are some of the best places to let your video content live. Contents 1. This effect allows visitors to focus in on the video content by minimizing distractions.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. Here are some of the best places to let your video content live. This effect allows visitors to focus in on the video content by minimizing distractions.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Metadata

MARCH 16, 2021

I think my old CEO once said, “Yammer is my Twitter.” And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And they were sort of dubbed by the media were Twitter for business. Joe Chernov: Sure.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Referral Rock

OCTOBER 30, 2019

If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. With every email sent and sales call scheduled hopefully your prospect is one step closer to the main objective, converting! Online ad placement.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69