ANNUITAS

OCTOBER 31, 2023

Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing. Many of these platforms have been quick to announce they have ‘added AI.’ “The Biggest Thing Missing from AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Why does organic SEO matter so much?

Growth Marketing 355

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 355

Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Launch Marketing

MARCH 6, 2024

In this exploration beyond buyer personas, we have partnered with OneNineFive to delve into the transformative potential of personality-driven content and how it can elevate your lead generation strategy to propel leads through the marketing funnel. Looking to up-level your content marketing and drive more leads?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. One of the areas with the biggest hit per the study is traditional ad spending. So, how are most organizations spending their dollars? Competition for the keyword organically and paid. What about results?

Marketing Budget 279

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 279

Contently

DECEMBER 13, 2022

Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions. Not every piece of content is meant to drive a sale or even generate a lead. Gating content for lead generation. Creating Content for Engagement vs. Conversion.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Contently

JANUARY 11, 2023

McKinsey estimates there are billions of dollars waiting for organizations that can strategically implement hyper-personalization at scale. In fact, the organizations in the top quartile of performance using personalized communications will generate over $1.7-$3 Consumers can’t leave the house without seeing an ad.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel.

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

Choozle

JUNE 10, 2024

Balancing top-of-funnel initiatives with bottom-of-funnel tactics adds layers to the measurement process, where both engagement and performance are paramount. In contrast, outcome-based advertising focuses on ongoing operations, consistently identifying ad uplift potential and driving decisions based on performance.

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Envy

AUGUST 17, 2022

In a large organization, however, it’s usually necessary to assess the different departments separately to understand their needs and reporting capabilities, and to determine what is (and isn’t) possible to measure. with conflicting, outdated, and sometimes duplicated data that’s relevant to more than one department within the organization.

Automation 115

Automation Allocation Business Marketing Qualified Leads 115

Heinz Marketing

JULY 18, 2022

Ad hoc marketing can not only be ineffective, it can also have a negative impact on your business. Without this, your ad hoc marketing is doing more harm than good for your business. And when the demand gen leadership is responsible for getting top-of-the-funnel leads, it is better to show MQLs, right?

Paid Search Agency 120

Paid Search Agency Ads Planning Top of Funnel 120

Heinz Marketing

MAY 26, 2022

By Mina Guirguis , Marketing Consultant at Heinz Marketing. To simplifying things, we are going to break up our metrics to measure videos by their purpose along the sales funnel (top, middle, bottom). Then we will break it down further by looking at metrics for organic videos and metrics for paid videos.

Cost Per Thousand 111

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 111

Martech

JANUARY 4, 2023

You’ve also got to know their company’s processes, organization and purchasing cycles. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. “ Organization: Exit Five. followers).

Marketing Analytics Tools 121

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 121

FunnelEnvy

NOVEMBER 27, 2023

In this instance, the landing page may look like a traditional sales page, hosting the entire funnel content from awareness to consideration to a “buy now” button. Gartner predicts that by 2025, 80% of B2B sales interactions will occur in digital channels, making landing pages more crucial to lead gen and conversion than ever.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Off-site activations and full-funnel expansion. Experience, Ecommerce and Transformation. Digital media and advertising. Retail media networks.

Media 96

Media Funnel Advertising Advertising Funnels eCommerce 96

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Better quality leads. Type in the keyword ‘kitchen remodel chicago’ and see what shows up as the first organic result. Better quality leads. This perfect fit is more likely to eventually lead to a sale.

Paid Content 291

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 291

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

Social Media 85

Social Media B2B Marketing Social Marketing Emarketing 85

Binary Demand

FEBRUARY 23, 2024

reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x 32% note that targeted ads positively influence their view of vendors. This ensures campaigns are efficient, funneling only sales-ready prospects into the pipeline. 67% of the buyer journey happens on digital channels.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? In today’s competitive business landscape, generating high-quality leads is crucial for the success of any B2B company. With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques.

Telemarketing 93

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 93

Launch Marketing

JUNE 29, 2022

To generate leads and build awareness, paid digital ads are another important digital marketing tactic. Ads on search engines, websites and social media are all options that generate awareness, leads and even direct online sales. These ads can drive targets to download valuable and relevant content or register for events.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

ANNUITAS

JUNE 18, 2012

According to SiriusDecisions , 40% of organizations will own automation by the year 2016. It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. If a company’s lead management process is broken, the automation will simply automate the broken process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

According to SiriusDecisions , 40% of organizations will own automation by the year 2016. It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. If a company’s lead management process is broken, the automation will simply automate the broken process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. Many organizations see content marketing as a way to attract prospects at the very top of the marketing funnel – the awareness stage.

Planning 359

Planning Top of Funnel Marketing & Strategy Paid Search Agency 359

Adobe Experience Cloud Blog

JULY 22, 2021

Ads and Attribution. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? The ROI of LinkedIn Ads and Bizible. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Heinz Marketing

JUNE 26, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. But often, when I work with clients, I see a big disconnect between the sales goal and the ability to drive enough lead volume to meet the sales goal with the marketing budget allocated. Forecasting Sales Leads. Benchmarks.

Forecasting 140

Forecasting Cost per Lead Top of Funnel Paid Search Agency 140

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Here, I’ll distill these lessons and apply them to social ads. You’ll learn how to optimize your ad creative, targeting, and format for the best results. Using social ads to reach your entire audience is a huge waste of budget.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Martech

JANUARY 22, 2024

However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. Knowing how they categorize and evaluate leads. Examining lead stages and conversion criteria. Clients benefit more when the agency thoroughly grasps their organization’s sales goals.

Ideal Customer Profiles 104

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 104

Convince & Convert

JULY 14, 2021

Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement. Adding a CTA within your caption or even your photo is not a bad idea but just don’t overuse it. Re-use your lead magnets on Instagram.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Heinz Marketing

JUNE 16, 2022

I do have experience working with B2B organizations for their demand generation, cross-functional alignment, etc. Determining its value proposition and how it is in alignment with the organization’s overall strategic initiatives. We started this year with a very defined organization structure in Marketing.

Demand Generation Agencies 111

Demand Generation Agencies Ad Building Ideal Customer Profiles Advertising Agencies 111

ActiveDEMAND

SEPTEMBER 9, 2021

CRM integrators lead the charge of digital transformation for their clients. include advanced lead distribution for enterprise customers. aid in tracking marketing lead sources and connecting which marketing campaigns are driving leads. This up-front consultation work can help bridge the marketing-sales divide.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation CRM Automation 89

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing Budget 123

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 123

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Oktopost

OCTOBER 23, 2021

The importance of generating high-quality leads to grow your B2B business can’t be overstated. But not all leads are created equal – in general, at least half of your prospects aren’t good fits for your product. Their job includes finding and qualifying fresh leads. What is a Sales Development Representative?

Top of Funnel 117

Top of Funnel High Quality Lead Sales Qualified Leads Enterprise Management 117

Heinz Marketing

MAY 8, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. But without proper benchmarking and analytics, meeting lead and sales expectations is tough– Especially if you are unable to forecast how campaigns might perform or set appropriate marketing budgets to achieve sales goals.

Marketing Qualified Leads 96

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 96