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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. And because the ads are on Meta, you can simultaneously run ads on Facebook.

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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. Google Ads smart bidding. Google Analytics. Remarketing.

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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

We’re taking hundreds of hours of MKT1 course content, 25+ newsletters, and way too many Figma diagrams, and putting them all together into one easy to browse and search website. Ten Speed Ten Speed is a content optimization agency for early and growth-stage SaaS companies like Bitly, Workvivo, and Visible.

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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. This is a good thing, of course – but it also means you’re less likely to find them making dumb mistakes. SaaS marketing is fierce.

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Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)

Animalz blog

Keith breaks down how to define and track your most valuable customers, shares a framework for effective marketing reporting, and explains why monitoring the middle of your funnel is crucial for content marketing success. Let’s say you offer a course for freelancers, and you have copywriters, designers, and programmers signing up.

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

However, the outlook varies considerably by industry and company size. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. , 2023 looks like a tough year for marketing budgets.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

We later added a sixth point relating to two real time capabilities: access to individual customer profiles, for things like call centers and website personalization, and real time event triggers, for things like responding to dropped shopping carts. Of course, we are just one voice among many, and are easily drowned out by vendor promotions.