Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services 108

Marketing Automation Services Enterprise Management Work Management Marketing Management 108

Adobe Experience Cloud Blog

OCTOBER 29, 2018

Identifying the right engagement platform can feel very similar. When initially building a company or trying marketing automation tools for the first time, a company might select a solution that is just “good enough” and not too complex for their team. You’ve got Goldilocks looking for the right home to crash.

Marketing Automation Services 132

Marketing Automation Services Multi-Touch Attribution Work Management Marketing Management 132

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Tomorrow People

MARCH 13, 2018

We don’t want to go on about delivering a “service”. We'll change the way your entire organisation approaches marketing. So what you get from your digital marketing manager at Tomorrow People? Marketing automation. Account-based marketing. The digital marketing dos and dont’s. Integrated campaigns.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Adobe Experience Cloud Blog

APRIL 19, 2017

As you’re defining your scope and vision for an engagement platform implementation, you need to have a clear plan and change management processes in place to be successful. One of the most important things to consider is defining the overall scope and vision of your digital marketing or engagement platform implementation.

Marketing Automation Services 106

Marketing Automation Services Enterprise Management Marketing Management Marketo 106

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Webbiquity

MARCH 27, 2017

Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant. Fortunately, social media management tools are increasing in number and sophistication as well. Sample review: “Buffer is a great automation tool.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. LinkedIn Ads have proven to be a powerful tool for B2B marketers.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Unbounce

FEBRUARY 11, 2021

As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See Unbounce’s Conversion Benchmark Report for details.) But marketers have to be a little more creative with measuring performance if the ultimate goal is to generate phone calls or store visits.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Vidyard

JULY 28, 2021

According to our Video Benchmark Report , adding CTAs to videos is considered one of the most important features that a video platform can offer. How to Use Video CTAs on YouTube Video platforms like YouTube are ubiquitous, but when it comes to video calls to action, they’re relatively limited. Check out our guide.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once. Finding creative ways to streamline and automate mundane tasks is the name of the game. Some tools on the list are foundational.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

KoMarketing Associates

APRIL 11, 2013

Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. The Definitive Guide to Marketing Automation. MarketingSherpa’s 2012 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Does the platform provide real-time insights?

Account Based Marketing 124

Account Based Marketing ABM De-duping Marketing Automation Services 124

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Heinz Marketing

OCTOBER 12, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Live Chat platforms.

Marketing Automation Services 116

Marketing Automation Services Work Management Marketing Management B2B 116

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Allow yourself time to establish benchmarks around things like traffic, engagement, and conversions. With those benchmarks, you’ll know what realistic goals you can set and the results you can expect. Do: Leverage a Tool. An employee advocacy program can certainly be run without the help of a tool.

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Rev

NOVEMBER 20, 2018

In that time, marketing teams have embraced social media, content marketing, account-based marketing, marketing automation, retargeting, sales and marketing alignment, programmatic advertising, attribution models, and funnel metrics. The list for both groups goes on and on.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Ranking Lead Scoring Interactive Marketing 45

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. But in reality, with the unified solution platform, it can be easier to execute.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

KoMarketing Associates

OCTOBER 31, 2013

The MarketingProfs site includes all aspects of the marketing industry, including a comprehensive content marketing resources page featuring a steady mix of statistics, infographics, and blog posts specific to content marketing. Marketo’s Content Marketing Page.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Measure and prove marketing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

DealSignal

DECEMBER 27, 2021

When rating the top goals for B2B email marketing on a scale from 1-5, lead generation came at top (85%), followed by sales (84%), lead nurturing (78%), and customer retention (74%). 59% of B2B marketers prefer email for lead generation. 45% of marketers consider email marketing to be one of the most effective lead generation tactics.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Litmus

AUGUST 21, 2024

Import to your email platform Import your list of non-Apple Mail users to your email service provider (ESP) or marketing automation platform (MAP) to create custom non-Apple open lists. Be sure to mark or label this list so it’s easy for you to find and reference later. And that’s it!

Privacy Protection 97

Privacy Protection Marketing Automation Services Enterprise Management Privacy 97

Only B2B

OCTOBER 16, 2024

Make sure to select accounts that are not only a good fit for your product or service but also have the potential to generate significant revenue. Use AI-powered tools- the easiest and most effective way to build these profiles. Use AI alongside marketing automation tools. How to do it? Scaling personalization.

Account Based Marketing 126

Account Based Marketing ABM Multi-Touch Attribution Webinar Metrics 126

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

Lusha

JULY 21, 2024

It also discusses nurturing strategies and tracking tools and the transition of leads to sales. Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? Social Media Interactions: Likes, shares, comments, and direct messages on social media platforms indicate a connection with your brand.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Cintell

FEBRUARY 3, 2016

2015 saw the introduction of our SmartPersona TM platform allowing businesses to create, manage, and share live, digital personas companywide. This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. Increased matching capabilities between persona and contacts / content.

Eloqua 100

Eloqua Buyer Personas Marketo Marketing Automation Services 100

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. Hint: ABM standups help!).

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. It’s important to know your industry benchmarks.

Paid Content 101

Paid Content Lead Ranking Lead Scoring Lead Gen 101

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Heinz Marketing

NOVEMBER 16, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Data Visualization Platforms.

Marketing Automation Services 110

Marketing Automation Services Marketing Analytics Tools Work Management B2B 110