chiefmartech

AUGUST 29, 2022

You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. There was a time when it was considered almost taboo in investment circles for a software company to also provide services.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

ActiveDEMAND

APRIL 12, 2021

An Adaptive Content Hub For Agencies. Many agencies who practice “content is king!” Similarly, some companies have too many products, features, case studies, testimonials, blog posts, or service pages and have a tough time getting them in front of the right person.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Ad Agencies Content 69

Martech

SEPTEMBER 22, 2022

Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. Designing authentic customer-centric experiences.

Digital Experience Platform 84

Digital Experience Platform Work Management Marketing Management Paid Search Agency 84

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. As a result, Lyft Media’s revenue has quadrupled in the last year, according to the company. Why we care.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Ads Enterprise Management 86

ClickZ

SEPTEMBER 8, 2020

Because of this, the platforms that manage online experiences, Content Management Systems and Digital Experience Platforms, are mission-critical applications for many organizations. When business and marketing demands are sporadic and unpredictable, it can be difficult for development teams to keep a similar pace.

CMS Development 82

CMS Development Enterprise Management Digital Experience Platform Work Management 82

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 125

Digital Asset Management Paid Content Work Management Marketing Management 125

Hubspot

JUNE 25, 2019

That's why I could not be prouder to announce that HubSpot is partnering with WP Engine to turn WordPress websites into customer-focused growth engines. When there’s a lot of friction in your company’s customer experience, people spread the word. So, you better make it a good one.

Hubspot 75

Hubspot Advertising Agencies Work Management Marketing Management 75

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Then they started getting picked off and integrated into broader marketing suites. Why we care.

Acquisitions 86

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 86

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. The second came from Melanie Aronson, founder of Panion, a community engagement platform. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 87

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 87

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. A white paper is a marketing document that explores a topic in-depth using research and expertise.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.

Digital Experience Platform 101

Digital Experience Platform CMS Development Work Management Marketing Management 101

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. Training is essential. What are our reporting needs?

Digital Asset Management 97

Digital Asset Management Enterprise Management Work Management Marketing Management 97

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. The DXP Myths You Should Steer Clear From.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Delivra

DECEMBER 15, 2020

Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their authentic and personal touch.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Episerver was acquired last year by private equity firm called Insight Venture Partners.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Valasys

AUGUST 14, 2019

Digital Asset Management Systems are another type of CMS that manages content with the precisely defined author or ownership. B2B companies also employ CMSs to store, control, revise & publish documentation. Customization improves the path of digital experience. There are multiple vendors in the market.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Marketers should primarily be judged on their impact on revenue.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

ABM in Action

JUNE 29, 2023

Traditionally, leads and accounts were treated as incompatible — but Jon Russo, CMO of sales and marketing performance firm B2B Fusion , explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. But marketers often don’t see leads as part of an account. Russo explained.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Hybrid events can work for many types of meetings and programs, including internal and external company events. Trade shows.

Examples 111

Examples Enterprise Management Work Management Conference 111

Engagio

APRIL 2, 2020

Operations managers are often the unsung heroes when it comes to sales and marketing alignment. What does Bloomreach do, and what’s your role in the company? Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Operations managers are often the unsung heroes when it comes to sales and marketing alignment. What does Bloomreach do, and what’s your role in the company? Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Operations managers are often the unsung heroes when it comes to sales and marketing alignment. What does Bloomreach do, and what’s your role in the company? Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” But at the same time there was a belief in the value of the products in the platform all working together. More than just marketing? ” But it’s not just marketing, he emphasized. We asked CMO Shafqat Islam if that was all it was.

Enterprise Management 118

Enterprise Management Digital Asset Management Optimization CMS Development 118

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” But at the same time there was a belief in the value of the products in the platform all working together. More than just marketing? But it’s not just marketing, he emphasized. “We In other words, its market is consumers, not businesses.

Enterprise Management 101

Enterprise Management Digital Asset Management CMS Development Optimization 101

6sense

DECEMBER 16, 2021

Increasing revenue team impact and efficiency ( according to McKinsey , personalization can reduce acquisition costs by up to 50% and boost marketing-spend efficiency by up to 30%). These days, most customers expect bespoke B2C and B2B online experiences, and technology companies have risen to meet the need.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Martech

JUNE 26, 2023

Here’s a rundown of steps all businesses should take to improve their digital experience. Some purchases are entirely digital, while others require sales agents and offline engagement with the customer. Dig deeper: What is a digital experience platform or DXP? New customers.

Digital Experience Platform 93

Digital Experience Platform Work Management Marketing Management Touchpoints 93

TrustRadius Marketing

OCTOBER 27, 2022

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. Good loyalty programs partner with other organizations to offer perks, discounts, and even cash back. Compare conversion rates on your different channels to figure out the best way to use your marketing budget.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Top Rank Marketing

JULY 19, 2023

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Engagio

APRIL 2, 2020

Operations managers are often the unsung heroes when it comes to sales and marketing alignment. What does Bloomreach do, and what’s your role in the company? Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams.

Top of Funnel 12

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 12

chiefmartech

MAY 3, 2023

It’s one day a year — the first Tuesday in May — to expressly celebrate all the amazing martech and marketing operations pros who make marketing work behind the scenes. I spent yesterday in our online Best of Breed Marketing Summit. Frans Riemersma and I unveiled the 2023 marketing technology landscape during our keynote.

Digital Experience Platform 93

Digital Experience Platform Multi-Channel Work Management Paid Search Agency 93

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. What makes Percolate unique and what is next for the company? Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.”

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Salesforce Marketing Cloud

FEBRUARY 22, 2022

Experience Cloud is Salesforce’s digital experience platform that can quickly build websites, portals, mobile apps, and other digital touchpoints to engage with customers — and digitize business processes at lightning speed. The digital experience a company provides helps customers engage and take action.

Industry CMS 98

Industry CMS CMS Development Tools Marketing Management 98

Martech

NOVEMBER 9, 2021

The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Yet the key to increased sales may already be in the marketer’s data base. Yet by more than a two-to-one margin, companies focus on customer acquisition over customer retention.

Work Management 110

Work Management Marketing Management Paid Search Agency Class 110

Convert

FEBRUARY 8, 2022

In this article, we evaluate how Optimizely approaches privacy and what you need to know before choosing this digital experience platform. The ePrivacy Regulation (ePR) is an upcoming privacy law to transform rules around cookie consent, direct marketing, and business-to-business (B2B) communications.

Privacy 52

Privacy Optimization Work Management Marketing Management 52