Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data. AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies.

Marketing AI 161

Marketing AI Paid Content Social Media Social Marketing 161

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 142

Marketing Analytics Tools Social Media Top of Funnel Analytics 142

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Social Media 104

Social Media Advertising Advertisements Peer-to-peer 104

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Marketing Analytics Tools 225

Marketing Analytics Tools Analytics Google Marketing Automation Services 225

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Content Analytics Activities 112

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 314

Social Media Stats Marketing Report Paid Search Agency 314

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

Paid Content 190

Paid Content Advertising Advertisements Paid Search Agency 190

Bionic

OCTOBER 15, 2024

Advertisers love dashboards. With Bionic ↔ Looker integration, you can now make advertising dashboards for free! Looker connects to many data sources, including Google Ads, Google Analytics, Bionic 🎉, and more. How to Make Advertising Dashboards Bionic for Agencies includes a Google-certified Looker connector.

Advertising Agencies 72

Advertising Agencies Advertising Advertisements Paid Search Agency 72

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Analytics 127

Analytics Privacy Privacy Policies Marketing Analytics Tools 127

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Budget friendliness: Local advertising is often more accessible for small businesses.

Advertising 117

Advertising Advertisements Allocation Planning 117

Martech

OCTOBER 2, 2024

This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. To better understand this, let’s explore three key ways predictive analytics drive strategic decision-making. Anticipate customer needs.

Marketing Attribution 93

Marketing Attribution Marketing AI Lead Ranking Analytics 93

Search Engine Journal

SEPTEMBER 13, 2022

Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts. The post Social Media Analytics: A Guide To Get Started appeared first on Search Engine Journal.

Social Media 109

Social Media Analytics Media Social Marketing 109

Martech

SEPTEMBER 4, 2024

Data analytics is essential for marketers to understand and engage their target audiences. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey. Harnessing data analytics to reach the U.S.

Analytics 115

Analytics Psychographics SMS Paid Search Agency 115

Zoominfo

FEBRUARY 13, 2021

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. So let’s take a look at fourteen professionals in the field who are doing some great work in data and analytics: 1.Steve

Analytics 246

Analytics Business Digital Transformation Merchandising 246

Bannersnack

JULY 2, 2024

6 minutes read If there’s one thing we can all agree on, it’s that Artificial Intelligence has completely changed how we advertise, whether on social media platforms like Facebook or search engines like Google. However, programmatic advertising and predictions are not the only big stuff AI can do.

Banners 52

Banners Social Media Advertising Advertisements 52

Bionic

SEPTEMBER 16, 2024

There are many ways Artificial Intelligence (“AI”) will automate media planning and media buying workflow. With that in mind, let’s dive into seven opportunities for AI to automate media planning and media buying workflows. AI can summarize key points into a structured media brief. But your budget is limited.

Marketing AI 71

Marketing AI Media Plans Buy Planning 71

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising? billion by 2027.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Media 52

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising? billion by 2027.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Media 52

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising. What is podcast advertising?

Cost Per Thousand 110

Cost Per Thousand Advertising Advertisements Cost per Acquisition 110

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s because social media has become the go-to place for consumers to research and purchase products. There are tons of variables that go into any given social media ad campaign, though. Why run paid social media ads, anyway?

Social Media 145

Social Media Advertising Advertisements Campaigns 145

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Marketing AI 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Marketing AI 52

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. The interactivity draws attention and encourages social media sharing. Summer is a time to get out of the house and maybe on the road. Are you getting the most from your stack?

Advertising 116

Advertising Advertisements Funnel Advertising Terms and Conditions 116

illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. As a result, they can deliver personalized marketing that resonates with their target audience.

Advertising 88

Advertising Advertisements Marketing Attribution Allocation 88

illumin

JULY 9, 2024

As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy. Using mobile retargeting, you then display related ads on their phones or social media, nudging them to complete their purchase.

Advertising Agencies 111

Advertising Agencies Advertising Advertisements Planning 111

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. MySpace was founded in 2003, so social media is still not quite yet 20 years old as a discipline.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. billion people currently use social media, more than double from 2.07

Social Media 110

Social Media Advertising Advertisements Media 110

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 122

Advertising Agencies Advertising Advertisements Work Management 122

Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. This challenges common misconceptions about targeting the older demographic exclusively through traditional means and underscores the urgency for advertisers to adapt to the changing landscape. What is Audio Advertising?

Advertising Agencies 97

Advertising Agencies Advertising Advertisements Allocation 97

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Marketing AI 107

Marketing AI Advertising Advertisements Trends 107

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They are not served by the website.

Mobile Advertising 98

Mobile Advertising Advertising Advertisements Privacy 98

Digilant

AUGUST 29, 2023

For years, media buying centered on the idea that only people interested in a specific industry or product would visit certain websites. The publisher or site itself had to contextually align with the topic of your ad – otherwise known as endemic advertising placements. What is Endemic Advertising?

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Media 52

ClearVoice

OCTOBER 14, 2024

According to Deloitte, 90 percent of customers find personalized advertising appealing, underscoring the importance of personalization in driving customer satisfaction and business growth. With the help of big data and advanced analytics, banks can gain insights into important customer metrics. This increases loyalty and conversions.

Analytics 52

Analytics Personalization Campaigns Marketing Automation Services 52

Digilant

SEPTEMBER 10, 2024

Retail media has quickly become one of the fastest-growing segments in digital advertising, with the market projected to grow by 25% annually, reaching $100 billion by 2026​. However, despite its growth, several misconceptions persist about how retail media works and who can benefit from it.

Cost Per Thousand 59

Cost Per Thousand Media Funnel Advertising Enterprise Management 59

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Advertisers also need to consider that not all AI is good for their business in the long term. However, there are low-risk, high-reward forms of AI well worth an advertiser’s time.

Advertising Agencies 59

Advertising Agencies Advertising Advertisements Forecasting 59

Directive Agency

OCTOBER 28, 2024

To understand the true value of LinkedIn and Google advertising for B2B SaaS brands, we took a deep dive into a sea of data-driven insights. Drilling down into this level of ad spend has certainly refreshed our perspective on paid media for B2B SaaS brands , and we’re going to share our discoveries with you right now.

Paid Content 52

Paid Content Lead Ranking Linkedin Lead Scoring 52