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Your competitors are doing SEO

Biznology

In the past, the combined authority of each page of each site would be its Google PageRank. Today, without a reliable PageRank, other sites, including Moz, have created their own ranking systems, including MozRank. Different sites and different links have different authorities. Organic search performance is a gift that keeps on giving.

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Why Social Media Really Matters

Customer Experience Matrix

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%).

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

But consider: between 70% and 80% of users completely ignore paid advertisements when they use a search engine. There’s a growing number of consumers out there who don’t put any stock in advertisements, and SEO is a way to reach them without direct promotion. Low cost (potentially). Easy to optimize. More control.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

But consider: between 70% and 80% of users completely ignore paid advertisements when they use a search engine. There’s a growing number of consumers out there who don’t put any stock in advertisements, and SEO is a way to reach them without direct promotion. Low cost (potentially). Easy to optimize. More control.

SEM 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? As Search Engine Watch noted, “For Paid Search advertisers the change will certainly drive up average CPCs [cost per click] as the competition for the top slots increases. Regardless, now is a great time to review your Google Adwords strategy. It’s gonna get ugly.”

SERP 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? As Search Engine Watch noted, “For Paid Search advertisers the change will certainly drive up average CPCs [cost per click] as the competition for the top slots increases. Regardless, now is a great time to review your Google Adwords strategy. It’s gonna get ugly.”

SERP 40
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Is Author Rank Really Relevant?

Hubspot

And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” ” PageRank is an algorithm used by Google Search to rank websites in their search engine results. It probably does. No one does.