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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. There’s lots more here, so download and check out the full report to get the complete story on content marketing trends. CPM) or sales ($2.39

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Google launches marketer resource center and AI recommendation tool

Martech

The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max. Resources spanning areas like campaign automation, predictive insights, and dynamic ad creation.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. It utilizes Google’s extensive network to deliver targeted ads , offering flexibility in ad formats and advanced targeting capabilities. Why Zemanta? Multiple targeting options (e.g.

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What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. An accurate calculation of CPM can help you understand which ads are performing well, which ads aren’t, and how you can improve your marketing outcomes. What Is Cost Per Mile or CPM?

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5 Key Entertainment Display Advertising Trends | 2021

Bannerflow

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

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AI-powered martech news and releases: June 27

Martech

” Stirista’s AI CPM Optimizer is embedded in its media buying platform. Productsup added AI tools to its platform that enable businesses to generate and manipulate product content per audience, channel and market. Basis Technologies added features to its AI-powered media automation platform.