Top Rank Marketing
AUGUST 18, 2023
B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent during November to 13 percent, according to recently-released data.
Martech
OCTOBER 14, 2021
“Without identity resolution, it’s going to be even more difficult for brands to run the most basic things of digital marketing, like frequency capping management, ad sequencing, and multi-touch attribution.” This helps marketers see how these groups are responding to their campaigns across multiple touchpoints.
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Porch Group Media
JANUARY 14, 2023
Email lists can be segmented by any number of criteria such as age, geography, subscriber behavior, past purchases, frequency of purchase, and so on. A retailer on the other hand may use segmentation strategies that include lifestyle interests, birthday, income, and purchase frequency.
Martech
OCTOBER 19, 2022
This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.
Tomorrow People
MAY 30, 2022
As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Predictive analytics tools are often very useful tools for cross-selling and upselling, so if you don’t currently use one, you might consider adding it to your martech stack. How to get started.
LiveRamp
AUGUST 29, 2018
At the foot of the mountain, start with increasing the accuracy and efficiency in measuring baseline digital KPIs, like reach and frequency, to count individuals, not devices or cookies. You can uncover this by using ad server analysis to measure the impact of frequency on branding and sales among those different customer segments.
Golden Spiral
NOVEMBER 7, 2022
The opening line to AdWeek’s article is telling (emphasis added): “After a year of financial struggles, and deeper recessionary fears looming, Peloton is seeking to get its bottom line in shape with a familiar tactic for tough times : It’s issuing massive budget cuts — starting with the marketing department.”. Three months? Get rid of them.
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