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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. These features allow you to choose the level of control over where your ad appears.

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The Lead Generation Strategy Guide

Zoominfo

Display Campaigns: Similar to SEM campaigns, display campaigns can either be deployed to a specific list of companies a go-to-market team is trying to engage or retarget companies in real-time by leveraging IP addresses associated with visitors who visit owned web properties. Sales Automation.

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The Lead Generation Strategy Guide

Zoominfo

Display Campaigns: Similar to SEM campaigns, display campaigns can either be deployed to a specific list of companies a go-to-market team is trying to engage or retarget companies in real-time by leveraging IP addresses associated with visitors who visit owned web properties.

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How Golden Spiral Increased Our Blog Readership by 58%

Golden Spiral

We discovered we had several opportunities: Our blogging frequency wasn’t optimal. HubSpot’s research into blogging frequency shocked us. We were averaging between 500 and 700 words per post, a commonly followed guideline. It also reflects our new frequency — two articles per week. Our blog articles were too short.

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The Ultimate Guide to GDPR for Advertising

QuanticMind

Here’s their own wording on the topic: “Natural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, cookie identifiers or other identifiers such as radio frequency identification tags. The impact of GDPR on advertising.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

That's because LinkedIn has a powerful ads platform. But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. To start, go to https://www.linkedin.com/ads/.

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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. The DIY tool: Fill in the blanks of Meghan Casey’s core content strategy statement template to home in on the unique value your content can provide – to both your audience and your business. Pinpoint your audience.

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