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Marketing Insider Group
APRIL 17, 2023
As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read. No problem.
Marketing Insider Group
OCTOBER 27, 2020
Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.
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Sprout Social
APRIL 6, 2023
Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?
Sprout Social
NOVEMBER 30, 2023
Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Research their content strategy Once you have a shortlist of competitors, look at their online content. Are they running paid social ads or posting organic social content?
Salesforce Marketing Cloud
JANUARY 29, 2024
Table of contents What is an email list? Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Why is building an email list important?
ClearVoice
JUNE 4, 2024
With all eyes on getting the best bang for their buck, many companies are now looking at fractional hiring as the way to go. Our paid ads budget had been maxed out, so we decided to focus on earned and outbound channels. This could be anything from SEO, content marketing, or data analytics.
SendX
APRIL 16, 2021
As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Frequency You need to ask yourself how often you should send out your emails. Would it be daily? or Monthly?
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