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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. If the answer to that last question is “yes,” then you are the proud owner of a fancy online ad. Check out the Analytics account of a mature content marketing program.

Relevance 118
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Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples

Martech Advisor

Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” It is advisable to embed analytics across the entire omnichannel landscape to analyze performance in near real-time.

Practices 104
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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Are there many paid ads? Keyword frequency and appearance (i.e. Wikipedia) or scholarly publications? Are the top results product pages? Definitions? A mixed bag?

SEO 149
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How to use Data to improve B2B Personalization in 2020

Valasys

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. The frequency of duplicated listings was 28%, reveals data from seoClarity.

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Using Google Optimize & Other Free A/B Testing Tools? Shift When You See These 5 Things…

Convert

One of the best free A/B testing tools is Google Optimize — the successor of Google Analytics Content Experiments. It has a simple interface that anyone can easily figure out for their first test — and it integrates with Google Analytics perfectly. Source: Analytics Vidhya. Now, don’t get me wrong. And there’s more….

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How to Use Link Building for Improving SEO

seo.co

Cite yourself on Wikipedia. Wikipedia is a major authority, and earning a link there could be a major boon for your SEO. Wikipedia is also open to the public for editing, so you can link yourself wherever it seems appropriate. Image Source: Wikipedia ). Find and eliminate “bad links” in your profile.

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You’re doing a terrible job with search and social

Biznology

Because when your law office bill tens of millions of dollars and you spend hundreds of thousands of dollars annually on Google Ads, then spending back in the sort of real money that successful search has generated for your firm/agency/company is a no-brainer. Circa 2015, unless you have a responsive site, you don’t support mobile.