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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

This model can score new leads and classify existing opportunities in the sales pipeline. The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. At present, Fliptop only sends scores to other systems.

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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

I've presented the vendors listed in the two review sites below, grouping them based on which site included them and whether I qualified them as relevant to a quest for an attribution vendor. I've also added a few notes based on the closer look I took at each system in order to classify it.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Limit waste messaging, and present a clear case to the key stakeholders who have purchase influence. Start classifying your targets in detail. Make sure your landing pages are focused on a singular topic, and are aligned with your paid search ad, banner ad, or social media promotion. Evaluate your resources.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

At $150, Enterprise costs twice as much, adding workflow and approval automation. Unlimited doubles this price again in exchange for 24/7 support. Knowledge base capabilities, case management, and workflow automation for customer presentations are available. Data and SMS are classified by quota, data, and machine-to-machine SMS.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

At $150, Enterprise costs twice as much, adding workflow and approval automation. Unlimited doubles this price again in exchange for 24/7 support. Knowledge base capabilities, case management, and workflow automation for customer presentations are available. Data and SMS are classified by quota, data, and machine-to-machine SMS.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

At $150, Enterprise costs twice as much, adding workflow and approval automation. Unlimited doubles this price again in exchange for 24/7 support. Knowledge base capabilities, case management, and workflow automation for customer presentations are available. Data and SMS are classified by quota, data, and machine-to-machine SMS.

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Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions. But that is so tactical I classify it as part of execution. It works across email, landing pages, text messages, social posts, Facebook ads, app notifications, and other media.