How D2C and eCommerce brands can pivot in a post-pandemic world
Liveintent
JULY 6, 2021
“As people were looking for more ways to drive revenue, it just added more complexity,” he said. Now that large travel brands are jumping back into the online ad space, the industry expects CPMs and CPAs to grow, which could force some D2C advertisers back out. “How is that dollar driving revenue?
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