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Appraising Real Estate Content Consumption [Analysis]

Marketing Insider Group

For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since. One of the biggest reasons for this is due to the lack of inventory in the market—total listings are down a staggering 39% YOY. The most visual, and interactive, portion of Audience Explorer is the pie chart section.

Analysis 238
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Zero Party Data: What It Is and Why You Need It

Oktopost

Watch what you say around marketers—there are some new four letter words out there that are known to immediately raise the temperature in the room when people start dropping them. If you’re in marketing and you haven’t felt the impact of these laws on your work yet, it’s probably only a matter of time. What’s a marketer to do?

Insiders

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Appointment Setting for Financial Advisors Made Easy

Salesforce Marketing Cloud

If you’ve invited a mortgage broker to a meeting with a client who is ready to purchase new property, you can send a reminder to confirm or change the meeting time. This new information can help direct future outreach efforts, and help every team deliver a consistent client experience whether that’s with a service agent or marketing.

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Martech 2030 Trend #4: From Big Data to Big Ops

chiefmartech

But it’s by applying those paints on canvas, in inspired acts of creation, that orders of magnitude greater value can be achieved, transforming matter into masterpieces. From now through to 2025, the number of market providers and data products within data marketplaces and exchanges are expected to grow by 25% a year.

Trends 101
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Knowledge Mobilization

Buzz Marketing for Technology

Sustainable Markets. Knowledge management practice now includes the creation of internal communities to foster face-to-face and e-mail interaction among staff. A related concept, the "knowledge broker" (connecting those who know with those who need to know), may also be too limited and too linear for many institutions and networks.

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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. E-mail List Hygiene.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. A tall order, CMO, a high bar set right upfront. Who needs to be nurtured with special communications and “managed closely” in order to ensure their buy-in? Each has merit.