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Your experience and qualifications are not differentiators!

Biznology

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator. Here are some examples to show you what I mean….

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Marketers: Why Targeting Will be Your Differentiator in 2021

Metadata

New martech solutions would get purchased and agencies brought on to implement and manage them. Using data to target those prospects with a need that your company can fulfill will move your product or service from being ‘nice-to-have’ to ‘must-have’ in 2021. New hires would get approved with little justification.

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Digital advertising automation is here: Are you ready? by Fluency

Martech

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. The most successful agencies that chose automation also chose to embrace change. Identify your client-facing value proposition.

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

Always ensure your teams create content with the purpose it fulfils for the customer in mind. All content should be designed to fulfil their needs, with insights and feedback used to optimise and improve your output. Follow these 12 steps to make your real-time content audience-friendly: 1.

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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

Customization can differentiate your offerings and make your customers more likely to remain loyal. Real-World Example: Design agency Design Joy offers subscription-based graphic design for businesses of all sizes. B2B customers value personalized experiences and solutions that precisely meet their business requirements. Easy, right?

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Moving Mount Rushmore: How to convince your management of your brilliant idea

B2BMarketing.net

You are sure this is the direction to take to differentiate your business, gain customer loyalty and grow SOM. Our new positioning – our reason for being, our differentiation – will assume the high ground of leadership in the whole category. But your idea is surely not top of management’s mind.

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Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time

Biznology

Having expelled lots of hot air about brands here and throughout an analog agency career, my take on digital, or specifically customer lifecycle content marketing is that most of it is about making emotional connections. The others are awareness, relevant differentiation, value, and accessibility.)