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Learning Professionals Leaders

Buzz Marketing for Technology

Harold Jarche in Skills 2.0 : Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. Nobody cared about wikis until wikipedia came along. Nobody cared about RSS readers until information overload made them a necessity.

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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. But how do you keep your customers active and buying from you, versus the competition? Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. How do you prevent defection?

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Social media writes your biography in real time

Biznology

Image via Wikipedia. In a world of archive.org , Google-cached pages, RSS readers, Twitpics, and retweets, you write once, and it's cached everywhere. by Aaron Kim. The missing piece is the traceable tracking record aspect of the Internet. And it definitely happens in the corporate world too.

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What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Altavista Amazon.co.uk

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Grow Your Wiki

Buzz Marketing for Technology

Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. Presentation. project management. Publishing 2.0. RecentChangesCamp. recognition. right brain.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. Such work tends to focus on the barriers that impede knowledge sharing activity. Wikipedia KM Entry: Further Reading. » RSS. Content RSS. -->. Journal of Information Science, Vol.

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