Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Only B2B

MAY 15, 2024

Are you seeking to flood your B2B marketing and sales pipeline with plenty of leads? Of course, without filling the pipeline, pursuing potential sales becomes nearly impossible. Yet, the common pitfall is that companies often prioritize the end result – sales – without focusing on what happens after generating leads.

Top of Funnel 71

Top of Funnel Optimization Sales Qualified Leads Ideal Customer Profiles 71

Zoominfo

APRIL 19, 2023

It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching. What is Sales Coaching?

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

SalesIntel

MAY 28, 2024

Of course, the majority of their prospecting efforts simply don’t “strike pay dirt” But if you develop a thorough grasp of the process, lead generation is still one of the most effective ways to unearth valuable, lifelong customers who will fuel your business’s growth. What Is Sales Prospecting?

52

52

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Prospecting is an early and critical stage in the sales process.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 134

Tactics Work Management B2B Marketing Marketing Management 134

Rev

MAY 31, 2023

Lead management isn’t a totally new idea, especially in the demand gen world. But, as your business grows and scales, you’ll need to make sure everyone understands what it is so they can follow the process you’ve built. What is lead management? It’s the common thread running through every marketing program and tactic.

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Martech

MAY 6, 2024

Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room. These can be accessed by calling the Get Activity Types endpoint to gather attribute details for each activity. Email: Business email address Sign up now Processing.

Marketo 116

Marketo API Activities Webinar Metrics 116

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. And that’s where marketers can save the day. Landing pages.

Paid Search Agency 114

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 114

Varicent

JUNE 24, 2020

How to Manage Sales Activity Effectively Tracking, completing, and managing sales activity effectively is critical to the long-term success of any growing sales organization. But before we get into how to manage sales activity, let’s talk about why it’s important to manage sales activity.

Activities 52

Activities Enterprise Management Work Management Top of Funnel 52

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

AUGUST 24, 2023

Imagine a sales representative who never sleeps, never gets tired, and possesses an uncanny ability to analyze vast amounts of data in seconds. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. The application of generative AI in sales is diverse.

Marketing AI 57

Marketing AI Allocation Work Management Lead Scoring 57

Hubspot

MAY 30, 2023

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. Here’s what we found.

Generation 75

Generation Lead Ranking Enterprise Management User-Generated Content 75

SalesGrape

JANUARY 4, 2024

Mastering Outbound Appointment Setting: Nurturing Leads Through the Sales Funnel In the dynamic landscape of sales, effective lead nurturing is paramount to success. Among the myriad strategies available, outbound appointment setting stands out as a powerful tool to guide leads through the sales funnel.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Leads 52

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. Why is social media for sales a must-have?

Social Media 83

Social Media Top of Funnel B2B Thought Leadership Media 83

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Lead Ranking 123

Lead Ranking Top of Funnel Lead Scoring ROMI 123

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales. Benchmarking Your Success: Where Do You Stand?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

MARCH 21, 2022

Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Ninety-four percent said their sales organizations were at least as efficient compared to pre-COVID times.

B2B Sales 102

B2B Sales Process Peer-to-peer Effectiveness 102

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

Ideal Customer Profiles 117

Ideal Customer Profiles Lead Ranking Cross-Selling Top of Funnel 117

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

Madison Logic

OCTOBER 26, 2022

Aside from the enjoyable experience of watching different people interact with others (Avengers comedy, anyone?), The same could be said for alignment across the revenue team: marketing, sales, and often customer success. Sales and marketing alignment is key to executing an account-based strategy that drives revenue impact.

Top of Funnel 52

Top of Funnel Account Based Marketing Marketing Funnels ABM 52

EveryoneSocial

DECEMBER 28, 2020

2020 is the year that social selling remotely rose to the top of the sales toolkit. 60% of sales reps have increased their time meeting with customers and prospects virtually since 2015. For many sales teams, building relationships often meant investing in face-time. We’re ready to call it. Salesforce ).

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

Rev

NOVEMBER 8, 2023

Have you ever lost a big sales opportunity without knowing why it slipped away? Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. We’ll also share seven tips to prevent losing sales so that you can increase your overall win rate. Let’s get started.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

SmartBug Media

OCTOBER 25, 2023

In today's business environment, sales teams are constantly seeking ways to boost efficiency and productivity. One tool that has transformed the sales process is sales automation. This article will discuss sales automation. Plus, we’ll dive into how sales automation can benefit your entire revenue team.

Lead Ranking 64

Lead Ranking Automation Ideal Customer Profiles Lead Scoring 64

Rev

JULY 12, 2023

Of course, this one-hour rule only really applies if your lead handoff process prioritizes highly-qualified leads that are, in fact, ready and able to buy. Low-quality leads make their way to sales, and some of the most qualified leads fall through the cracks. What is lead handoff between marketing and sales?

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. The next step?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Valasys

APRIL 19, 2023

I understand that generating high-quality SQLs is crucial to your job as a business owner or marketer. Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. These high-quality leads are known as sales-qualified leads (SQLs).

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Seismic

MAY 10, 2024

The sales landscape has never been more competitive. Buyers demand more and make slower decisions, while reps face ever-increasing pressure to do more with fewer resources. Over the past year, generative AI (GenAI) has become an indispensable tool for sales and revenue enablement teams. What does success look like?

Marketing AI 52

Marketing AI Features Work Management Marketing Management 52

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition.

Sales Management 114

Sales Management Lead Nurturing Lead Scoring Lead Ranking 114