Stevens & Tate

OCTOBER 4, 2023

Through a comprehensive analysis, you can identify your business’s strengths, weaknesses, opportunities, and threats (SWOT analysis) and capitalize on your advantages while mitigating risks. This includes activities such as lead qualification , nurturing, and closing.

Planning 97

Planning Allocation Business SWOT 97

Exo B2B

SEPTEMBER 19, 2023

It involves an in-depth analysis of the internal and external marketing strategies and activities of a company that sells its products or services to other companies. This also involves a thorough SWOT analysis, assessing strengths, weaknesses, opportunities and threats. Example of SWOT: (Note. This is B2B after all!

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Stevens & Tate

OCTOBER 11, 2021

SWOT analysis has been commonly used to give a clear picture of company characteristics. Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.” As you think of a way to create your brand, think of it as a person. Can you define your personality? Positioning.

Process 72

Process Brand Identity Branding SWOT 72

Launch Marketing

JANUARY 11, 2023

Brand messaging also drives almost every marketing activity you can think of, from content to a website and more. It is essential to understand how competitors are positioning themselves and notice any key differentiators they are using.

Effectiveness 62

Effectiveness Brand Identity Branding B2B 62

Digilant

JANUARY 30, 2024

Analyzing competitor strategies , strengths, and weaknesses with propel ideas that help differentiate your brand, strengthen your agility in response to market dynamics, and foster brand resilience. One simple, yet effective approach for this assessment is a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Use their approach as a guide—or try something entirely different to differentiate your brand. They will gather and analyze competitor data about your competitors’ strengths, weaknesses, opportunities and threats (SWOT).

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Vision Edge Marketing

NOVEMBER 28, 2023

A powerful growth strategy acts as a guiding force, mobilizing all business activities toward a common purpose. Use this information to identify your strengths, weaknesses, opportunities, and threats (SWOT) and create your SWOT table. If you are struggling to conduct research, consider leveraging your customer advisory board.

Webinar Metrics 225

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 225

Marketing Insider Group

NOVEMBER 16, 2021

The workshop on “Embedded ABM” showcased how ABM is not its own separate activity, but key to go-to-market tactics, sales alignment, and the customer journey including the customer experience (CX). As a former analyst, it’s clear to me that ABM has clearly come down the “hype cycle” and is squarely in the “plateau of productivity”.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

TaylorMadeIn KEW

JANUARY 14, 2018

In too many cases, that ‘more’ isn’t even actually clearly expressed, but – in marked contrast to the previous decade – we’re now expected to actively report on marketing performance and deliver results. Only do those activities that provide the outcomes the business actually wants. Learn to say No. Go somewhere else.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

Sprout Social

APRIL 23, 2024

A good example is the video game console market and its three biggest companies—Microsoft, Sony and Nintendo—which differentiate their products through positioning and product design. Gathering these insights can reveal how your competitors differentiate from each other, which can better inform your business’s ideal position in the market.

SWOT 83

SWOT Analysis Paid Search Agency Marketing & Strategy 83

Hubspot

MAY 19, 2020

Break down which activities led to created deals and review support tickets or consulting done with those customers. With tiers, you can differentiate perfect fits from the “good-not-great” fits. Mark the companies associated with the largest active deals as target accounts. Activity/engagement history.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Inbox Insight

JANUARY 15, 2019

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. The more detail you can capture the better.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Inbox Insight

JANUARY 15, 2019

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. The more detail you can capture the better.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Convert

MAY 31, 2022

Your unique selling proposition (USP) is the main selling angle and your biggest differentiator. Finding your USP: Radical Differentiation. Louise Grenier , Creator of Stand The F**k Out , an 8-week high intensity workshop, advocates for radical differentiation. A high level SWOT analysis.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Valasys

FEBRUARY 10, 2020

As the brand performance strengthens through differentiated experiences not only the sales revenue bolsters but the positive Word-of-Mouth-Marketing (WOMM) also helps in building positive brand resonance. Brands can try prioritizing CSR (corporate social responsibility) activities. This, in turn, enhances customers’ experiences.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Oktopost

DECEMBER 8, 2020

By engaging in a methodical survey of your competitors’ activities, you learn more about who your potential customers are and how you can do a better job of reaching them. They do this by finding ways to differentiate themselves from their competition. Use frameworks: SWOT the PEST.

Analysis 111

Analysis SWOT Peer-to-peer Top of Funnel 111

Scoop.it

JANUARY 31, 2023

Perform SWOT Analysis A SWOT analysis identifies strengths, Weaknesses, Opportunities, and Threats related to your competitors. When performing a SWOT analysis, ask yourself a few questions: What are the strategies of my competitors that work well?

SWOT 83

SWOT Business Analysis Burn Rate 83

Tomorrow People

SEPTEMBER 27, 2022

Marketing activities: What channels do they use? You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Marketing activities: What channels do they use? You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Hinge Marketing

JULY 25, 2016

There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. That could distract you from other important activities, such as billable work or business development. Develop strong, easy-to-understand differentiators that set you apart from the competition. Sound familiar?

Work Management 48

Work Management Marketing Management Service Marketing & Strategy 48

SocialPilot

JANUARY 21, 2024

These tools can scan various platforms, forums, and even blogs, differentiating between neutral mentions, praises, and complaints. By actively listening, which includes echoing their concerns and seeking clarity when needed, you not only address their immediate needs but also build a foundation for long-term trust.

Social Media 87

Social Media Marketing Management Service Ideal Customer Profiles 87

Hinge Marketing

JUNE 5, 2017

It may be adapted to a wide variety of situations, from the launch of a new firm or practice area to the repositioning of an existing firm — even the routine planning of new business development activities. High-growth firms use their marketing strategy as a differentiator. It’s best to try for three to five good differentiators.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Sprout Social

DECEMBER 14, 2022

In short, social customer care is differentiated from service in that it starts before a customer reaches out to you about a product or service. Tools (like Sprout’s Inbox Activity Report ) can provide a holistic average of your response times across network so you can ensure they’re in line with consumer standards.

Social Media 98

Social Media Work Management Service Brand Identity 98

Hinge Marketing

SEPTEMBER 11, 2017

The results are predictable: their so-called “marketing strategy” is a series of poorly planned, opportunistic activities that do little to establish a true competitive advantage. Their “marketing plan” is little more than a list of activities and their associated costs. A differentiator must pass three tests. Click To Tweet.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96

Hinge Marketing

MARCH 28, 2018

He lays out two primary strategies: 1) cost leadership, and 2) differentiation. Differentiation Strategy. With a differentiation strategy you are attempting to establish and maintain meaningful differences between your firm and competitors. The same is true for a differentiation strategy. Let’s look at each in turn.

Work Management 92

Work Management Marketing Management Marketing Automation Services Service 92