Zoominfo

DECEMBER 28, 2020

All of these signals show optimal conditions for a sale. Intent Data: This tells you that people are actively showing intent to purchase a solution. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. Here’s what that would look like on the ground.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

SalesIntel

MARCH 14, 2024

Precision Targeting: Integrating these data sets allows for more precise targeting of prospects who are not only a good fit based on firmographic criteria but also actively seeking solutions indicated by their buyer intent. Integrate intent data into CRM systems for comprehensive customer profiling and targeted outreach.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Analytics: More Data Sources and Improved AI Modeling Tools Adobe Measure includes two major additions. The first is all around increasing the types of data that can be analyzed.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Top Rank Marketing

OCTOBER 17, 2023

The struggle to quantify impact reveals an opportunity for more sophisticated tracking and analytics. Now, their role has expanded, making them essential for mid-funnel activation, top-of-the-funnel acquisition, and community building. Use polls, chats, and offer incentives to keep attendees active and engaged.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Only B2B

JULY 13, 2023

Intent Data: A Game-Changer for B2B Event Marketing Understanding Intent Data: Intent data refers to the valuable information collected about individuals’ or companies’ behavior and actions, indicating their buying intent.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. They offer insights into website visits, search queries, social media activity, and more.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. How can intent data help marketers build content that's customized for unique accounts and target buyers?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SalesIntel

DECEMBER 8, 2023

This article delves into the strategic integration of enriched data, unveiling its pivotal role in not just understanding but actively engaging and converting potential leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

SalesIntel

APRIL 15, 2024

By actively addressing their concerns and providing thorough answers to their inquiries throughout the process, you instill confidence in their decision-making while showcasing the value you bring to the table. Empower and reassure clients: Acknowledge that the B2B buyer journey can be daunting.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

DiscoverOrg

JANUARY 8, 2019

I think, 3 years from now, it will be commonplace to talk to a company with 50 or 100 people driving sales through intent and activity data. That means who my reps talk to – all their activities, in fact – will all be driven by insights that come from the CRM and the tools layered in there. The sales use case.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Only B2B

JUNE 30, 2023

Must Read: B2B Intent Marketing: Capturing Business Leads Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Understanding B2B Buying Intent: B2B buying intent refers to the signals and indications that suggest a potential buyer’s readiness to engage with a vendor or make a purchase decision.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

PureB2B

MAY 30, 2022

That means, your potential prospects are actively looking for a solution to a problem they have. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. Giving you an understanding of their perceived intent.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. B2B intent data provides an accurate and effective solution. Intent data takes the guesswork out of your sales and marketing approach.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

DealSignal

MAY 15, 2022

Through web tracking, companies can collect, store and share information about a buyer’s activity on their website, allowing them to personalize the content that buyers see. Intent data is a dataset that proactively identifies potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

JANUARY 24, 2019

The smartest human minds cannot compute the massive volumes of buyer intent signals that are captured by algorithms today, and for that reason, my response to Kucera’s earnest questions is: Analytics, and predictive analytics, too. Target messages at targeted buyer intent signalers. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists.

Intent 49

Intent Intent Signal Buyer Intent Intent Data 49

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

TrustRadius Marketing

OCTOBER 3, 2022

Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize. This type of intent data is best for reaching a large volume of users near the top of the funnel. For example, G2 provides second-party intent data.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

6sense

MAY 12, 2020

Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create hyper-targeted audiences and deliver engaging experiences. This partnership with 6sense gives B2B sales and marketing teams a leading-edge command center out of which to leverage our intent signals.”.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Valasys

SEPTEMBER 8, 2023

That’s where AI-derived Intent Data comes in. By evaluating a variety of signals, including as website visits, content engagement, search queries, and social media activity, AI may provide important insights about a prospect’s interests, requirements, and purchasing intent. How cool is that?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. Coverage across 4,000 websites.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

6sense

DECEMBER 10, 2021

These customers can now use Bombora intent data to create dynamic audience segments for their account-based strategies, refine their 6sense predictive models, and provide additional intent data to sellers within the 6sense Sales Intelligence module.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

Zoominfo

DECEMBER 28, 2020

All of these signals show optimal conditions for a sale. Intent Data: This tells you that people are actively showing intent to purchase a solution. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. Here’s what that would look like on the ground.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

PureB2B

MAY 30, 2022

That means, your potential prospects are actively looking for a solution to a problem they have. You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Giving you an understanding of their perceived intent. Or, at least, how active that intent is.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Leadspace

MARCH 22, 2023

Intent Scoring A Leadspace weekly set of customized signals that monitors your accounts for intent (3rd-party and/or 1st-party), and applies scoring based on the level of intent activity specific to a customers’ products/category. Buyer Intent is critical, but is it enough to close business?

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Heinz Marketing

MARCH 16, 2022

Even if you are not actively or knowingly utilizing the AI technology, chances are you might still be using it through the tech stack that you currently own. Predictive Analytics with ABM. Marketers are becoming more comfortable utilizing AI in their digital marketing strategies than they were a few years ago. And much more.

Marketing AI 107

Marketing AI Digital Transformation B2B Marketing Top of Funnel 107

Aberdeen

FEBRUARY 1, 2019

It’s easy to pump up awareness for your campaigns, but it’s just as easy to get lost in the heightened activity surrounding the Super Bowl. Lewis Gersh, CEO of PebblePost, suggests that brands double down on their efforts and couple their digital marketing with traditional tactics such as sending direct mail informed by verified intent data.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

It’s easy to pump up awareness for your campaigns, but it’s just as easy to get lost in the heightened activity surrounding the Super Bowl. Lewis Gersh, CEO of PebblePost, suggests that brands double down on their efforts and couple their digital marketing with traditional tactics such as sending direct mail informed by verified intent data.

Intent Data 40

Intent Data Forecasting Intent Spending 40

PureB2B

APRIL 26, 2022

An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. While these are strong purchase intent signals, they don’t gauge the lead’s readiness in committing to purchase soon. . Predictive intent analytics utilize data from first-party and third-party sources.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

6sense

JULY 8, 2021

These customers can now use Bombora intent data to create dynamic audience segments for their account-based strategies, refine their 6sense predictive models, and provide additional intent data to sellers within the 6sense Sales Intelligence module.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62