B2B Marketing Traction

SEPTEMBER 5, 2014

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Or, if they write one or hire someone to write it, they end up putting on a shelf or in a drawer, never to be read or acted upon. So I’m going to say it again. Simple, right? Measure results, improve the plan and repeat.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

APRIL 5, 2013

Clients behaving badly (or not the way I expected, LOL) or colleagues acting without integrity were some situations that made me want to rant. Focus on integrating private and work lives. He said that both sides involved could have acted differently: 1.) Watch/listen to the last few minutes.)

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

APRIL 1, 2015

They are so focused on the one message for the email they are working on, they can lose site of the big picture. Do we have a compelling call-to-action that makes readers act? And, your call-to-action has to work! We’ve worked with hundreds of companies to plan, execute and measure the results of successful marketing.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 28, 2014

Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage. strategy you should adopt and how much you will need to spend to succeed. For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 30, 2014

Here are some of the IBM study recommendations for what CMOs must change in order to act on the digital marketing opportunity. CMOs can work more closely with CIOs to find and implement digital marketing solutions. CMOs need to focus on relationships, not just sales. The CMO reach must go through the entire supply chain.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

NOVEMBER 11, 2014

” People are busy, and if you don’t give them something to act on or answer, they may not engage with your content at all. We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. Not so fast! Here’s how to do it right.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

APRIL 13, 2015

Here are three things you need to act on to increase your marketing results. You will have to do a lot of hard work to get people at the top of the funnel ( see my post about Funnel Marketing here ) to an in-person event that you host. The survey results showed that B2B marketers still use tactics that are not that effective.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100