Engagio
JUNE 21, 2017
The B2B lead handoff process is broken. Marketers invest a ton of time and resources to acquire leads using a variety of tactics, from data acquisition to SEO to trade shows to paid ads. Unfortunately, studies show that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.
Biznology
MARCH 23, 2018
Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Budgets continue to shift to digital channels. Marketers are abandoning print and face-to-face channels in droves. But hold on.
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Adobe Experience Cloud Blog
OCTOBER 28, 2011
They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. If you are finding issues in your lead generation process, check these 5 reasons why you may be losing opportunities and what you can do to fix it: 1. What happened?
BenchmarkONE
MAY 29, 2019
Here are a few techniques to try to get the sales flowing before those lazy summer days take hold. Speaking at a large trade show can be thrilling, but it isn’t the best place to make meaningful connections. Just as you would lead your clients to build an online persona, your agency needs to be just as (if not more so!)
Conductor
APRIL 15, 2020
That act of goodwill, especially when we are proving to each other day by day that we’re in it together, is memorable. At Conductor, beyond just creating new content, all initiatives — from campaigns the marketing team is running to sales lead initiatives — are about how we can help our audience and add value.
Ambal's Amusings
JULY 22, 2010
For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview.
LeanData
SEPTEMBER 17, 2015
Oh, and did we mention that Stevie was only the warm-up act? Dreamforce no longer can be confined in a box as being “just” a trade show. It staged a very cool “Most Wanted” campaign where bounties were placed on the heads of B2B sales and marketing executives that Influitive really wanted to meet at Dreamforce.
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