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What is marketing performance management and how can it help you?

Martech

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

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How to make the most of your marketing work management solution

Martech

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

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3 Timely Tips for Marketing Planning And Budgeting

Martech Advisor

Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits. As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind.

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5 Leading Ecommerce Trends for 2021 You Should Use to Your Advantage

Biznology

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. Without a doubt, the pandemic is reshaping the business sector in a very big way. .

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5 Ways to Revolutionize Your CX Strategy with AI

Marketing Insider Group

AI will make people more efficient, effective, and just plain good at what they do without removing them from the decision process. Leverage AI Tools for Quality Assurance Quality assurance (QA) grading can be a complex, time-consuming process for CX teams, especially if teams are still using spreadsheets. But it, too, has older roots.

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Grow Your Business with These Intent-based Marketing Examples

Binary Demand

[ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over. Today’s customers demand personalized experiences that cater to their individual needs. But how can marketers gain a deep understanding of these needs? This is where B2B data and intent-based marketing come into play.

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B2B Marketing Trends and What They Really Mean

PureB2B

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. We've picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: 1. The Success of Account-Based Marketing. Remember, it’s all about context.