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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome? Sensitive customer data stays private, and customers stay satisfied.

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How to make sure your data is AI-ready

Martech

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. It does have to be a power user of your system or someone supporting the group utilizing the software. But there’s one thing in the way: our data. They’ll admit that.

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Marketing and Web Security: How Marketers Can Mitigate Risk

Adobe Experience Cloud Blog

As your company undergoes its own digital transformation , not only are you generating more and more data across more devices, you’re progressively responsible for the information others share with you. You’re happy you can lock the front door to keep that home safe, and you’d never really consider not ­ having a lock.

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How to Market Content to Baby Boomers in 2022

ClearVoice

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Image Source: PewResearch.org.

Planning 118
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How Facebook is Slowly Strangling Twitter

Convince & Convert

Twitter launches lead generation advertising cards. Facebook also tunes its News Feed algorithm to show Facebook Live videos at a high ratio, guaranteeing that early users will find success with the tactic. A rollout of a totally overhauled Notes feature, which now looks and acts remarkably like Medium. Profile pages.

Twitter 167
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MailerLite Review: Is It the Right Email Service for You?

Optinmonster

Lead Generation. Here, MailerLite will ask you everything they need to help you comply with the CAN-SPAM Act and international anti-spam laws. Are you looking for an in-depth MailerLite review to see if this email service provider is right for you? Flexibility. Automation. MailerLite Review: What Makes It Perfect for You. Ease of Use.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

It’s no longer realistic to lay out a locked-in, year-long strategy. There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.