Zoominfo

JUNE 10, 2022

Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. It predates privacy legislation in most other countries and often serves as a template for new laws on data privacy and security around the world.

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Strategic-IC

FEBRUARY 26, 2018

What impact will it have on marketers? Why Do Marketers Need To Be Aware? For web users and consumers, personal data acts as currency - sharing it gives access to numerous services and content. Individuals may find out what personal data of theirs is being processed, where and why.?. Does this affect non-EU marketers?

Planning 101

Planning Opt-out Paid Search Agency Opt-in 101

MindFire

APRIL 14, 2021

As CEO of Jacobs & Clevenger, a data-driven marketing and creative agency in Chicago, IL, and co-author of Successful Direct Marketing Methods, 8 th Edition, we asked him to provide a guest post to share his view on third-party cookies and their impact on the marketing community at large. Google was late to the party.

Advertising Agencies 90

Advertising Agencies Paid Search Agency Privacy Opt-out 90

Semcasting

APRIL 11, 2018

It has been used to regulate the use of certain kinds of sensitive data for advertising and other legitimate direct mail and CRM marketing purposes in the past. It was the core principle behind the Fair Credit Act of 1970 that holds organizations responsible for the proper use of consumer credit information.

Opt-out 56

Opt-out Ad brokers Opt-in Long Tail Marketing 56

Convert

FEBRUARY 8, 2022

As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space , so it’s important to understand its stance on privacy. And with great responsibility comes a greater need for privacy.

Privacy 52

Privacy Optimization Work Management Marketing Management 52

Content Standard

OCTOBER 2, 2017

Anyone who maintains a record of personal data must adhere to strict guidelines to mitigate risk of breaches—which includes data stores in CRMs, marketing automation systems, and so on. Look at consent mechanisms, review and update privacy policies, and review data inventories. ” Image attribution: Raw Pixel. More stats you say?

Planning 0

Planning Advertising Agencies Work Management Privacy Policies 0

Stevens & Tate

FEBRUARY 27, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. Google recently announced it will be closing down the consumer version of Google+ in April, disclosing a privacy bug.

Trends 40

Trends Cost per Acquisition Planning Amazon 40

Zoominfo

MARCH 15, 2021

Waves of data privacy laws are sweeping the globe and putting pressure on businesses everywhere to comply — or face the consequences. Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) has been in effect since 2000. The California Consumer Privacy Act (CCPA) followed 20 years later.

CRM 244

CRM Privacy Guidelines Zoominfo 244

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

Work Management 100

Work Management Privacy Protection Marketing Management Privacy 100

ClickZ

APRIL 29, 2021

IoT laws are still developing and marketers need to know exactly where their data is coming from to ensure compliance. While the law is well behind the curve for IoT technologies, marketers can get caught out by existing legislation being applied to the field. The Internet of Things (IoT) is transforming online marketing.

Online Marketing 145

Online Marketing Marketing AI Trends Paid Search Agency 145

Stevens & Tate

SEPTEMBER 20, 2022

Additionally, you must always give individuals the option to opt-in rather than opt-out of direct marketing – that means no more pre-ticked boxes saying ‘I want to receive promotions and updates, and you should check that any individuals currently on your mailing lists have consented to receive updates from you.

Privacy Policies 94

Privacy Policies CMS Development Privacy Opt-out 94

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. – Opt-in.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52

Bannerflow

MARCH 12, 2020

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Data-driven marketing is a catch-all term and means different things to different marketers.

Advertising Agencies 89

Advertising Agencies Display Privacy Advertisements 89

Bannerflow

MARCH 12, 2020

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Data-driven marketing is a catch-all term and means different things to different marketers.

Advertising Agencies 52

Advertising Agencies Display Privacy Advertisements 52

ClickZ

JUNE 6, 2023

Reports of [the cookie’s] death are greatly exaggerated While third-party cookies will be with us well into 2024, many marketers have turned to cookieless and first-party data capture strategies. Apple’s ATT), the walled gardens have become less desirable for marketers. This has been the promise of multi-touch attribution (MTA).

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59

Bannerflow

MARCH 12, 2020

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Data-driven marketing is a catch-all term and means different things to different marketers.

Advertising Agencies 53

Advertising Agencies Display Privacy Advertisements 53

PureB2B

MAY 30, 2022

Every company that sells to or operates in the European Economic Area (EEA) has been adjusting to the new regulation, learning the ropes of how GDPR works in practice and working out its long-term implications is an ongoing process. This rule provides a lawful basis to continue direct marketing in some situations.

Opt-out 62

Opt-out Opt-in B2B CAN-SPAM 62

Hubspot

NOVEMBER 23, 2012

If you are looking at using email marketing to help you explore the UK market specifically, however, you may find you have a bit of a pickle on your hands. That's because when marketers are collecting data from the UK, specific laws apply that may not apply in other markets. UK Email Marketing Laws in a Nutshell.

Email Marketing 28

Email Marketing Paid Search Agency Opt-out Opt-in 28

Content Marketing Institute

JUNE 11, 2018

“We’ve updated our privacy policy.” I’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR (General Data Protection Regulation). All the emails contained the declarative, and slightly passive aggressive, subject line of “we’ve updated our privacy policy.”

Privacy Policies 105

Privacy Policies Work Management Content Marketing Marketing Management 105