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B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a program called www.copyscape.com. Copyright Office. The Digital Millenium Copyright Act (DMCA) of 1998 gives content owners the right to send an official notice to the copier’s online partners.

DMCA 100
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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. But it needs to be. Think about it. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

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B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. It’s great.

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B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The first law of motion can act much like one of your potential prospects. The first law of motion can act much like one of your potential prospects.

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. We need to act as one team and seek to understand each other better and learn each other’s language. Bottom line: its the numbers. Okay, not really.

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B2B Lead Generation Blog: How to leverage word of mouth for more leads

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be visable. Leverage Your Social Network. Be visable.

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B2B Lead Generation Blog: Blueprint for Personal Lead Generation Success

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time.