Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. I’m talking upwards to three-, four-, five-thousand influencers at a time.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. You would be entirely wrong.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. That can only happen if you know who is doing what.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. All that stuff? Read the fine print.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

The Effective Marketer

JANUARY 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What do you think?

PR 162

PR Social Media Paid Content Media 162

Hubspot

NOVEMBER 3, 2014

This year, however, journalists made it even easier on us: Most of the quotes and tips included in the deck were taken straight from the interwebs, specifically Twitter, where reporters are all too eager to share what’s working and what isn’t when it comes to media outreach. public relations' What gripes did we miss?

PR 28

PR Guerilla Marketing Public Relations Press 28

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. The idea of gaining customers sounds pretty straightforward. In psychology this phenomenon is called priming.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The difference is actually very small, as the goal of social media is to make big companies act like small ones. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). Effective marketing is about generating sales. Back to the free marketing stuff. So, why is it free? Does free stuff appeal to you?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Twitter is for people you want to know. (I What others are floating around out there? Leave them in the comments, and I’ll expand the collection. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. Sessions start October 5.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. The idea of gaining customers sounds pretty straightforward. In psychology this phenomenon is called priming.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

OCTOBER 18, 2013

Here’s the problem -- we''ve already established that reporters aren’t over the moon about inboxes chock-full of press releases, and the act of writing them isn’t particularly thrilling for any marketer. Shipped a teeny tiny feature? To the press release we go! But my company''s different! My co-founder is too conservative.

PR 28

PR Press Public Relations Startups 28

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Show your first-time visitors who you are (literally and figuratively).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 14, 2010

On occasion, each has even taken action related to the “conversations”. I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. If Your Story is Inconsistent, At Least Leverage Your Content Ouch.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 13, 2010

Well, I got to start a Twitter feed for one client, but we no longer work for them. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. (Oh, And, it’s harder to get rid of you and that “media relations” retainer.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 13, 2010

All of us have influences. People who have educated, inspired, engaged, supported us. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? I’ll randomly select 10 winners.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

APRIL 14, 2010

Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. The best – and most effective – social media programs aren’t based on promotions and message distribution. Instead, they revolve around removing friction and uncertainty for potential or current customers.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

MAY 11, 2010

I think not. During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). How does zero clicks sound? Social media makes it possible.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. I’m also very lucky to have a full public relations team at my disposal. They’re very skilled in analyst relations. Try BuzzSumo. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? That’s feedback.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Biznology

APRIL 24, 2012

I experience a lot of contempt for bloggers and social media influencers. While this book may well have been popularly reflected as insincere, insincerity is what doesn’t work in PR, sales, marketing, and especially in earned media online with bloggers and other online influencers.

Social Media 80

Social Media Media Blogger Advertising Agencies 80

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

The Effective Marketer

APRIL 29, 2011

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. Acting On Your Learning Before you leave to the conference there’s two things you need to do.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

Martech Advisor

OCTOBER 18, 2019

It is an outcome of a brand’s public relations and branding, and customer experience efforts. A journalist, blogger, or customer can talk about their experience of using your products/services. When you create content that people find valuable, your site ranking improves on search engines, which acts as a vote of trust.

Practices 43

Practices Examples WOM Media 43

Biznology

OCTOBER 18, 2011

This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing. She believes that hundreds and thousands of bloggers were at my bidding, awaiting my call.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter).

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. Public Relations. If someone were to ask you, “Do you know what marketing is?” Management.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

The Effective Marketer

JULY 5, 2009

The ultimate test is whether the reader acted on your call to action. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago. then read on. The goal is to write persuasive copy.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100