B2B Marketing Traction

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

Here are three things you need to act on to increase your marketing results. social media (other than blogs), 2.) blog posts, 5.) blog posts, 5.) Read my blog posts on eNewsletters for tips on how to improve yours.) Read my blog posts on eNewsletters for tips on how to improve yours.) eNewsletters, 3.)

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast!

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Why Your Rant is Not Right for Social Media

B2B Marketing Traction

I noticed when I first started writing my blog that sometimes I wanted to rant about certain situations. Clients behaving badly (or not the way I expected, LOL) or colleagues acting without integrity were some situations that made me want to rant. He said that both sides involved could have acted differently: 1.)

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B2B CMO – What Type of Ethical Manager Are You?

B2B Marketing Traction

These are the folks that have reached a high level of moral development and are able to act upon it. Blog author Jennifer Beever follows the Institute of Management Consultants’ Code of Ethics and teaches Ethics in Marketing and Advertising at UCLA Extension in Westwood, California. Egotistic or relativistic marketers.

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B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

The Digital Millenium Copyright Act (DMCA) of 1998 gives content owners the right to send an official notice to the copier’s online partners. Copyscape.com is free and considered reliable, according to a blog entry on Top Online Plagiarism Checkers by Search Engine Journal. This was in 2006.

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5 Things You Need to Run Effective Marketing Meetings

B2B Marketing Traction

You need to keep it interesting – according to Hubspot’s blog post, How to Run Marketing Meetings that Don’t Suck , by Cory Eridon, you should include educational elements. This list also acts as input for your next marketing meeting agenda. Run your marketing like your business.

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5 Reasons Your B2B Website Visitors Don’t Trust You

B2B Marketing Traction

There’s a reason the federal law (the CAN SPAM Act) requires the sender’s physical address on all promotional emails. Your blog hasn’t been updated for two months or more. But what is really happening once a prospect lands on your B2B website? Do they see you as credible? Trustworthy?