Customer Experience Matrix

NOVEMBER 5, 2015

The Aprimo group was dominant in the years immediately following the acquisition but control shifted back to the older Teradata team more recently. Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now?

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Frankly, of the two, entry into B2C marketing seems more important because it''s such a large business and Salesforce.com needs to know where its next several billion dollars in revenue will come from. -

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Adobe Experience Cloud Blog

DECEMBER 4, 2008

For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. At Marketo, we use these tools to drive our own high-volume revenue cycle, so I know it works. The result of this infrastructure is a streamlined revenue cycle. Manage your complexity.

Acquisitions 48

Acquisitions Marketing Automation Services Enterprise Management Salesforce.com 48

ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. While many were eagerly awaiting an acquisition announcement during the keynotes, nothing of consequence was announced. As he has the last few years, Marc Benioff focused on Salesforce.com’s social capabilities.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. In fact, the real head scratcher was why ExactTarget would deal with Marketo if it had ambitions to occupy the same central turf.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. Category #2: Identity Management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Over at Silicon Angle , Klint Finley calls customer acquisition “the big prize” in social media, surpassing other applications like customer support, branding and PR. I, for one, don’t think the reasons are that complex.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. Salesforce.com consumes 90% less energy than traditional software. Of course, we reviewed cloud computing.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Content Standard

SEPTEMBER 29, 2014

The most compelling and thorough systems include a robust content strategy and software-as-a-service (SaaS) tools to help collect and compare data points to increase customer acquisition. Marketo Munchkin Codes for Blogging. A lot of businesses already use solutions like Marketo and HubSpot to automate marketing.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

SmartBug Media

DECEMBER 17, 2020

Marketo and Salesforce are powerful programs that can drive more leads and higher sales. It’s time to sync your Salesforce account with Marketo. By integrating Salesforce in Marketo, you gain more control over your contacts, align your sales and marketing teams, and simplify the jobs of marketing strategists. Acquisition Date.

Marketo 82

Marketo Lead Scoring Lead Ranking API 82

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) Rounding out the Marketo sessions were Jon Miller, VP of Marketing and Co-Founder at Marketo and Rand Fishkin, CEO and Co-Founder of Moz. Cost of Acquisition: Simply put, inbound marketing acquires customers at less cost!

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

MARCH 8, 2010

marketo : Great pic from the sales 2.0 Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". Rinidas : Private beta with 1000 customers by Salesforce.com for Chatter is on.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Allocadia

JUNE 7, 2019

For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats. Advocacy: Influitive (our tool of choice).

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats. Advocacy: Influitive (our tool of choice).

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). No (except salesforce.com Radian6). On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Valasys

MARCH 26, 2019

Today, March 26 th 2019, Adobe announced an extension of its partnership with Microsoft in order to bolster each other’s sales and marketing software capabilities and take aim at their common rival, Salesforce.com. They will now be able to: Gain a deep, real-time understanding of target accounts.

Linkedin 60

Linkedin Marketing Management Marketo Salesforce.com 60

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. A Marketo study found that just 22% of sales qualified leads convert into closed-won business.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Customer Experience Matrix

FEBRUARY 21, 2012

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. A Marketo study found that just 22% of sales qualified leads convert into closed-won business.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

ClickZ

MARCH 19, 2020

We work with 39% of the Fortune 100, merged with our biggest competitor, made multiple acquisitions, and raised multiple rounds of VC funding. We can’t do our jobs in the Brandwatch marketing team without Marketo and Salesforce.com. I was attracted by the quality of the technology, the team, and the international ambition.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Nudge.ai

DECEMBER 8, 2017

Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. Toutapp: Sales Email Tracking, Templates and Analytics (acquired by Marketo). Marketo: From acquisition to advocacy, drive measurable results. Monday: Simplified the complexity of a CRM into one visual tool. Streak: CRM inside Gmail.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Ranking Lead Scoring 51

Adobe Experience Cloud Blog

DECEMBER 13, 2010

It was available to everyone who had a salesforce.com license and $15 more per person per month for everyone else in the organization that wanted to join in. Acquisition of this platform will cost salesforce $212 million and is expected to be complete at the end of January. And Salesforce.com knows it.”. Why the purchase?

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Directive Agency

MARCH 7, 2019

In addition to her current CMO position, Maria has demonstrated exceptional knowledge of the marketing industry for nearly two decades through her various leadership roles, which included serving as the senior vice president of marketing and sales development at Apttus and as marketing leader at Marketo. Samantha Kelly. Margaret Magnarelli.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Keep going! Marketing automation is still in its infancy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Adobe Experience Cloud Blog

JANUARY 9, 2009

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. Where better to learn that than doing sales at salesforce.com? Tags: aaron ross b2b marketing inside sales lead generation market development marketo thought leadership.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

How will the Salesforce/Jigsaw acquisition change the B2B industry? Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40