Acquisitions Marketing Automation Services Marketo Salesforce.com 
Customer Experience Matrix
OCTOBER 17, 2012
Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. MarketingPilot is best described as integrated marketing management for mid-tier companies. The acquisition is significant on several levels.
Customer Experience Matrix
JUNE 5, 2012
Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect.
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Customer Experience Matrix
SEPTEMBER 2, 2011
I spent most of this week at Salesforce.com ’s Dreamforce conference. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. But whether that translates to becoming the core platform for all enterprise systems is another question.
Customer Experience Matrix
MARCH 26, 2014
The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. My only reaction was, What the heck took so long? So we’ll see.
Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. It’s not yet clear which vendors will dominate the industry or what form the successful systems will take.
Customer Experience Matrix
JUNE 4, 2013
I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. They have been lacking large-scale email capability, which all types of sales and marketing departments require. They also get a toe-hold in B2C marketing and in marketing automation (via ExactTarget''s Pardot technology).
Customer Experience Matrix
NOVEMBER 5, 2015
It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. They also briefed me at that time on a slew of updates to their other marketing products, demonstrating continued forward movement. You heard it here first.
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