ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. While many were eagerly awaiting an acquisition announcement during the keynotes, nothing of consequence was announced. As he has the last few years, Marc Benioff focused on Salesforce.com’s social capabilities.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) The LUMAscape outlines the landscape, so marketers can begin to understand who the available vendors are, what they do, and what differentiates them. . Cost of Acquisition: Simply put, inbound marketing acquires customers at less cost!

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

MARCH 8, 2010

marketo : Great pic from the sales 2.0 Deliver results (Vendors and service providers.). Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". Demand results of Sales 2.0

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. A Marketo study found that just 22% of sales qualified leads convert into closed-won business.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Customer Experience Matrix

FEBRUARY 21, 2012

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. Many, including Vertica, Aster Data, Greenplum, and Netezza, have also been assimilated by enterprise vendors. Cloud-based deployment offers near-infinite hardware scalability and flexibility.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

ClickZ

MARCH 19, 2020

We work with 39% of the Fortune 100, merged with our biggest competitor, made multiple acquisitions, and raised multiple rounds of VC funding. Buyers want the highest quality solutions with the fewest possible vendor relationships. We can’t do our jobs in the Brandwatch marketing team without Marketo and Salesforce.com.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. A Marketo study found that just 22% of sales qualified leads convert into closed-won business.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Nudge.ai

DECEMBER 8, 2017

Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. SugarCRM: Highest Net Promoter Score across all major CRM vendors. Toutapp: Sales Email Tracking, Templates and Analytics (acquired by Marketo). Marketo: From acquisition to advocacy, drive measurable results.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Lots of new players to come, followed by lots of acquisitions and mergers. Keep going! Marketing automation is still in its infancy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40