Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. The INFLUENCERS.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. Your customer acquisition costs may exceed the value of their first purchase. Use KPIs to set churn rate goals.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. Your customer acquisition costs may exceed the value of their first purchase. Use KPIs to set churn rate goals.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. . It provides insights on customer acquisition spending. LTV should be greater than customer acquisition costs.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

LeadSloth

OCTOBER 16, 2009

Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

AUGUST 21, 2009

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

InsightSquared

MARCH 15, 2019

She has helped build out the sales operations function at two Atlanta-based software companies and been part of $1.84B in acquisitions as a result. She’s currently working on a third.

CRM 239

CRM Work Management Sales Cycle Cross-Selling 239

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Cost of Acquisition: Simply put, inbound marketing acquires customers at less cost! In order to scale, the teams at Marketo use our own software to clone programs. Christine highlighted how Marketo has helped them grow and manage their marketing team, in addition to giving them the ability to report on detailed analytics that matter.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Since the early days of HubSpot, we have lived in our own software. Free 30 Day Trial: HubSpot Software.

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Customer Experience Matrix

OCTOBER 8, 2010

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

FEBRUARY 21, 2012

These are exciting times in the world of analytical systems. Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MARCH 23, 2015

He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. He''s helped brands like Mint and Salesforce.com to improve their businesses. Follow @sujanpatel. Follow @@rrhoover.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Customer Experience Matrix

JUNE 2, 2011

Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. It also doesn’t hurt that On Demand Marketing is the only choice for companies who want a Software-as-a-Service marketing system from Oracle.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Customer Experience Matrix

JUNE 27, 2012

Dell announced today that it has added Pardot marketing automation to its list of Dell Cloud Business Software applications. Like Intuit ’s acquisition last month of local marketing vendor Demandforce , a well-executed rollout could quickly establish a firm whose market share dwarfs existing competitors.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Contact Marketing Vendors 120

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. Microsoft has one of the largest installed bases in the world, a huge source of B2B big data.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Customer Experience Matrix

JANUARY 18, 2015

There’s some investment on the Data layer in data gathering vendors, especially along the lines of acquisitions by big companies (Oracle/Datalogix, D&B/NetProspex, etc.). Similarly, most recent investment on the Delivery layer has been acquisitions (IBM/Silverpop, Oracle/Responsys, Teradata/Appoxee, etc.),

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Customer Experience Matrix

OCTOBER 2, 2011

He also cited previous enhancements including custom fields in list imports, custom lists and segments, increased email limit from 5,000 to 50,000 messages, better email templates, optimized email for mobile and social platforms, and improved Salesforce.com integration.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Directive Agency

MARCH 7, 2019

Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. Accomplished enterprise software executive Maria Pergolino is a highly recognized and respected leader in the marketing industry. Michelle Killebrew. Maria Pergolino. Annie Cushing. Margaret Magnarelli.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Nudge.ai

DECEMBER 8, 2017

Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. Base: Next-generation CRM software for leading B2B sales teams. Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Ranking Lead Scoring 51

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. Microsoft has one of the largest installed bases in the world, a huge source of B2B big data.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Adobe Experience Cloud Blog

DECEMBER 13, 2010

It was available to everyone who had a salesforce.com license and $15 more per person per month for everyone else in the organization that wanted to join in. This means no hardware, no software, instant backup and replication, and automatic failover. It was exciting- the convergence of social networks and enterprise computing.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

Customer Experience Matrix

OCTOBER 18, 2012

The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. A new user interface is planned for next year.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JUNE 19, 2014

It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. Examples: Salesforce.com, Google. CAC: Customer Acquisition Cost.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. It’s one code snippet and then through tag manager, you use your analytics and any other tracking.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Web analytics today deliver unprecedented insight about online interactions.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. At the end of my tenure, or we were in business analytics, business analytics platforms. Jason Widup: When analytics was really pretty stuffy. Elissa Fink: Yeah, I’m really excited.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52