Remove acquisition customer recency
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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

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The Value of Investing in Customer Value Management

Vision Edge Marketing

My very first business job which was in the in the financial services industry, my title was customer relationship manager. This was long before the emergence of customer relationship management (CRM) tools. This is the focus of customer value management. CVM expands on customer relationship management.

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2024 B2B trends: 6 key areas for marketing success

Martech

It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Subscriber RFM (recency, frequency, monetary).

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Enabling Demand Generation with Decisional Intelligence

PureB2B

This creates an “us vs. them” mentality with your prospective customers, and that’s not a space any organization wants to be in. Taking a step further, big data can then be processed and assessed through analytics to find consistencies and help streamline business practices. Do predictive analytics and big data work together?

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Enabling Demand Generation with Decisional Intelligence

PureB2B

This creates an “us vs. them” mentality with your prospective customers, and that’s not a space any organization wants to be in. Taking a step further, big data can then be processed and assessed through analytics to find consistencies and help streamline business practices. Do predictive analytics and big data work together?

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Interactive Marketing Online Testing Strategy. Don’t do that.).