Biznology

FEBRUARY 26, 2016

Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Don’t worry – you can still take advantage of all the great features a CRM has to offer. CRM and Customer Service. Your CRM goes beyond storing standard customer contact information.

CRM 80

CRM Loyalty Paid Search Agency Differentiation 80

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. Great approach, isn’t it? Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

JANUARY 10, 2019

This marketing technology stack is a full suite of software for marketing, sales, and customer service with a free CRM at its core. I’ve been a part of a number of marketing technology startups, like analytics for small business marketers, and A/B testing for large enterprises. At its core is our free CRM.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Biznology

MARCH 17, 2015

The acquisition by the Indian consultancy firm was part of a strategy to include more automated processes into other pieces of its own puzzle, including finance and software development. Big Data and analytics software are both very powerful tools on their own that provide the groundwork that enterprises use to make their decisions.

Automation 80

Automation Allocation Verticals Consulting 80

Biznology

AUGUST 20, 2014

But the reduced conversion rates so typical among mobile customers often drives up your overall cost of acquisition. More importantly, analytics for tracking mobile search aren’t as robust as desktop search. The good news is these ads typically have a lower cost-per-click than desktop ads.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

NOVEMBER 15, 2012

Seems sound, though I’d suggest you check your analytics before you devote resources to mobile users. This includes your website and blog(s), your email newsletters, social media, and any other channels you use for lead generation and customer acquisition. Be sure to pay attention to your analytics, as well.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What these social media publicists need is a CRM for bloggers instead of business clients and prospects.

Blogger 80

Blogger Outreach Work Management Campaigns 80