Martech Advisor

AUGUST 30, 2019

Together, they joined forces to develop a solution that helps B2B marketers identify and connect with small- to medium-sized businesses (SMBs). Bombora and LiveRamp leveraged account-based marketing strategies to develop tools that define and target SMBs with an intent to purchase products and services.

Bombora 47

Bombora Enterprise Management Work Management Marketing Management 47

Terminus

SEPTEMBER 20, 2017

Seniority Targeting Provides Highly Precise, Granular Targeting from the Terminus Account-Based Marketing Platform. Being laser-focused on best-fit accounts is the cornerstone of an effective and efficient account-based marketing (ABM) program. Ways to Use Seniority Targeting.

Account Based Marketing 20

Account Based Marketing ROI Enterprise Management Paid Search Agency 20

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Valasys

AUGUST 29, 2019

This new solution will enable B2B marketers to reach untapped niches for acquiring exclusive SMB audiences with exemplary intent targeting. The tool is first of its kind for SMB marketers which will allow them to identify their audience segments possessing intents to buy specific products or services at disposal.

Bombora 40

Bombora Advertising Agencies Marketing AI Advertising Mediums 40

Webbiquity

JULY 12, 2016

Showcase reviews: MarketingLand, SmartBug Media, Comms Axis, SnapApp, Hunter & Bard. OpenEMM is an Open Source web-based enterprise application for e-mail and marketing automation. In the company’s own words, Drip is “lightweight marketing automation that doesn’t suck.” SmartBug Media.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ClickZ

OCTOBER 22, 2020

It’s marketing automation week at ClickZ, and as part of our coverage of this game-changing technology, we’ve compiled a list of the top five enterprise-level solutions based on market share. The global marketing automation software market was $2.4 Pardot is Salesforce’s entry into the ABM space. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Heinz Marketing

AUGUST 15, 2018

By Josh Baez , Marketing Consultant for Heinz Marketing . What separates today’s most successful account-based marketing programs from those that are inconsistent and unpredictable? The responses gathered came from 256 sales and marketing professionals from organizations that range from SMB to large enterprises.

Account Based Marketing 44

Account Based Marketing ABM SMB Cold Calling 44

Hubspot

SEPTEMBER 4, 2019

Every company now uses a collection of cloud-based apps to run nearly every facet of their business. And these stacks are growing, even in the SMB space. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal. Webinar production.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

SmartBug Media

AUGUST 16, 2023

SMB + AI: Returning Meaning to Customer Conversation What’s it about? Mary Nelson, Chief Customer Officer of Aircall , will discuss the importance of implementing advanced capabilities—such as AI, automation, and predictive analytics—for SMBs. What else do I need to know? The session takes place on Wednesday, Sept.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Adobe Experience Cloud Blog

JANUARY 21, 2016

So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Social Media Marketing: Google is going to feel the pressure from social media advertising. Mike Tomita, Online Marketing. but that percentage is growing fast.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

SWZD

SEPTEMBER 30, 2019

We asked Mary about her team’s approach to market segmentation and go-to market strategy. She said their customers range from “SMB companies with only a few access points, all the way up to Charter Communications who has a lot of access points.” She said they market based on audiences, and not around product.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Hubspot

JANUARY 17, 2018

Hosts: Sweet Fish Media Founder James Carbary and Head of Business Development Jonathan Green. Ingram, a sales development manager at Terminus, talks video, social selling, and ABM. Here are 18 sales podcasts to get you started. B2B Growth Show. Length: Approximately 20 minutes. Listen on: iTunes | Stitcher | SoundCloud.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Martech Advisor

OCTOBER 23, 2019

Social media campaigns are an integral part of marketing strategies. Therefore, it is essential that your marketing automation tool provides easy integration with social media platforms. These features make the tool the right choice for startups and small- and medium-sized business (SMB) marketing teams.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Marketing Insider Group

JANUARY 11, 2021

B2B marketing. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds. The world’s largest digital marketing, media, and advertising conference and exhibition series!”. B2B Marketing: May 25-27.

Conference 62

Conference Advertising Agencies Peer-to-peer B2B Marketing 62

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. We listen to them consuming research across this cooperative of media properties and other constituents that we’ve built and maintain over time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. We listen to them consuming research across this cooperative of media properties and other constituents that we’ve built and maintain over time.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

ClickDimensions

JUNE 22, 2023

Page Contents Buyer Journey is Outdated B2B Sales and Marketing Processes are Not Buyer-Centric Revolving Everything Around Leads Modernize Your B2B Sales and Marketing Approach But what exactly is the problem with traditional B2B sales and marketing approaches?

B2B Sales 52

B2B Sales SMB B2B Marketing Allocation 52

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Katie, how did you get involved in Marketing and find your way to ABM? I never meant to be a marketer, actually.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Katie, how did you get involved in Marketing and find your way to ABM? I never meant to be a marketer, actually.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Katie, how did you get involved in Marketing and find your way to ABM? I never meant to be a marketer, actually.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Martech

JANUARY 13, 2022

Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketo also includes account-based marketing features as well. For example, Account Smart Lists leverage AI and predictive scoring to reveal the best fitting accounts for campaign activation.

Marketo 111

Marketo Marketing Automation Services Enterprise Management Marketing Management 111

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Katie, how did you get involved in Marketing and find your way to ABM? I never meant to be a marketer, actually.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Katie, how did you get involved in Marketing and find your way to ABM? I never meant to be a marketer, actually.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Adobe Experience Cloud Blog

APRIL 15, 2011

But almost more notable here has been our ability to focus our sales upstream; changing from an SMB sales focused organization to one that supports the revenue success of some of the largest global corporations in the world. Also, these customers will be critical for references, a staple in an account based selling process.

Account Based Marketing 48

Account Based Marketing Enterprise Management Paid Search Agency B2B Thought Leadership 48

Heinz Marketing

MARCH 4, 2019

If you’re listening to us live during your workday on the Funnel Media Radio Network, thank you for joining us. We’re kind of shooting for that SMB and small-mid market size, and it just seems to be that sweet spot where we get access to both if we just do right by our ideal customer profile.

Top of Funnel 63

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 63

SnapApp

APRIL 4, 2018

41 Executives Discuss The B2B Marketing Metrics They Use to Measure Performance and Demonstrate Value to the C-Suite. . Orbit Media | Co-founder and CMO. . . MQA - Marketing qualified accounts that are worked by our outbound SDR teams. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Rollworks

JULY 25, 2018

I’ve given 20+ presentations on how to implement ABM and have shown a version of the slide below every single time. In the most overly simplified approach there are 7 steps to building and running account-based marketing. The first step is to identify your account list. Lesson # 2 Define your ABM Terms.

Demand Generation 40

Demand Generation Ideal Customer Profiles Lead Ranking Account Based Marketing 40

Rollworks

JULY 25, 2018

I’ve given 20+ presentations on how to implement ABM and have shown a version of the slide below every single time. In the most overly simplified approach there are 7 steps to building and running account-based marketing. The first step is to identify your account list. Lesson # 2 Define your ABM Terms.

Demand Generation 40

Demand Generation Ideal Customer Profiles Lead Ranking Account Based Marketing 40

Single Grain

APRIL 1, 2020

Email marketing. Social media. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. Reverse engineering the marketing efforts of a competitor can unlock opportunities but also comes with risk.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SMB : Small and Medium Businesses. EM : Email ABM : Account Based Marketing.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Vidyard

MAY 28, 2020

The company invented the social graph technology that most social media sites now use to identify precisely the people who are interested in your videos wherever they are, and encourage them to press play. Consumer or B2B, enterprise or SMB, there’s a Facebook video marketing strategy for every type of business. Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Valasys

SEPTEMBER 27, 2018

Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica). the ability to generate more and better leads is considered as the number one benefit of marketing automation by B2B marketers (Pepper Global). Content Marketing Institute and Marketing Profs, 2016). MediaPost ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Single Grain

NOVEMBER 29, 2019

What Is Marketing Automation? Marketing automation refers to the use of software to automate your marketing efforts across multiple channels such as websites, social media, email and others. This is how marketing automation software works. The 3 Elements of Marketing Automation. Get A Free Consultation.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Vidyard

MAY 28, 2020

The company invented the social graph technology that most social media sites now use to identify precisely the people who are interested in your videos wherever they are, and encourage them to press play. Consumer or B2B, enterprise or SMB, there’s a Facebook video marketing strategy for every type of business. Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

SnapApp

MARCH 21, 2018

While LinkedIn is the favored choice for 92% of B2B marketers, it’d be silly to overlook the targeted reach and retargeting capabilities of Facebook which is used for lead generation by 88% of B2B SMB marketers: . . This way you can take a much more targeted account based marketing approach on the social network. .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

OutboundView

SEPTEMBER 20, 2018

Mixmax (SMB). If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Have a purpose – You won’t get a call back from every voicemail – your purpose could be a quick touch base so they respond to your email. Social Media. Direct Mail.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34